Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Patakukkonen Rye Pie

Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owner grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility.

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Coca-Cola Tet 2014

To create a series of Coca-Cola cans which spread millions of Tet wishes nation wide. We utilized Coca-cola's Tet symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. "An", means Peace. "Tai" means Success, "Loc" means Prosperity. These words are widely exchanged throughout the holiday, and traditionally adorn Tet decorations.

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Jazz

A bibliophile, fully-illustrated book about the early days of Jazz in New York. In a blend of illustrations, facts, anecdotes and an accompanying CD of original recordings this book presents 24 leading lights of New York’s jazz scene in the 1920s. Illustration, typography, design and the CD form a graphic unit.

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Motif Wine

Our vision was to „think“ the world of wine anew. We wanted a graphic pattern to visualize the taste and character of six different wines. The letter M, with lines in a 60-degree angle, acts one the one hand as a key visual and unites all of the bottles under one corporate design. On the other hand, the varying shades of color and the individual patterns provide a tasteful indication of whether the wine is sweet, full-bodied or effervescent. To enhance the visualization of the wine character, we chose earth- and fresh warm colors as well as soft yellow or green tone.

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SATA | BIA - Blue Islands Açor

The BIA is a local-bird symbol of the Atlantic Sky, which flies over thoughts and dreams over countries, a pilot of nature which transports people, memories, business and companies. At SATA, BIA will always symbolize the union of the nine islands of the Archipelago in one atlantic challenge: take the name of the Azores to the World and bring the World to the Azores. The BIA – Blue Islands Azores – a reinvented açor bird, rectilinear, inspired in the futurism of prototypes, built on its unique genetic code, as asymmetrical, distinct and colored as the nine islands of the Azores.

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Breezer Be Bold

Interbrand was briefed to create Breezer's first-ever Limited Edition that screams internationality, sets its sights on the China market, and be irresistible to young females. The challenge was to keep the design uniquely true to the essence of each flavor, and yet still relevant to our female audience. The solution was a spontaneous physical interaction with each fruit’s appearance and texture, like squeeze a lime, so it is relevant to the product category. A twist was added to transform each bottle a special personality that reflects the bold and daring characteristics of female.

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