Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Pepsi Generations

The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.

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Yan

The design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.

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Typeface

Typeface is a calendar designed around the concept of the typeface. The set contains four sheets, consisting of the months from January to December, punched out in an original typeface. You can assemble the sheets into calendar units that each display three months of the year. Quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding and using. They are imbued with lightness and an element of surprise, enriching space.

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San Liang Jiang

The idea of this design is inspired by the culture of Sanxingdui and the shape of cultural relics. The design produces an excavation process of the artistic relics experience. The experience of consumers to open the packaging box seems like to explore a cultural relic. The design enhances an interaction effect between the consumer and the product. The colour of the packaging is mainly black which transfers a mystery and curiosity result.

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Source One Vodka

Source One Vodka is the reward of a journey obsessed with quality and sustainability. From the oat grains that are grown on the ranch to the snowmelt water of Sierra Nevada. It is this story that the studio narrated through thoughtful design of every element; from the pristine bottle structure to the typography inspired by the original type on the distillery building, to the illustration that invites you to discover the truth of Source One. The brand identity and packaging all serve to celebrate and honor the combination of radical transparency and considered craftsmanship.

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Bionyalux

The concept of restoring skin in new skincare products coincides with the zero burden of bagasse recycling, environmental protection, and ecological concept. From the product features of the 60-day food-grade limited shelf life of the 30-day skin improvement treatment process, 30 and 60 are selected as the visual recognition symbol of the product, and the three stages of use, 1,2,3 are integrated into the vision.

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