As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.
This packaging is unique as it takes a conventional coffee bag and places a box style lid over the top to deliver a flat surface providing both functional stackability and large format space for branding and product differentiation. The lid itself employs winged engineering to hold it in place. The wings reverse fold up against the side panels and then catch in place in the fold of the bag thus ensuring the lid can not slip off. It provides the consumer with strong brand messaging and product differentiation defined by a distinctive colour and numbering system.
The Park papercraft kit is easy to assemble. No glue or scissors needed. Assemble the bicycle, bench and animals by fitting together parts with the same mark. Each piece is a two-month calendar. Quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding and using. They are imbued with lightness and an element of surprise, enriching space. Our original products are designed using the concept of Life with Design.
Salzburg Chocolate Werks is a special edition that is designed for celebrating the 100th year anniversary. The packaging design was inspired by Egon Schiele’s distorted human body figure drawing. Its precise form allows the packaging to be both displayed unlimitedly straight and nested into the hexagon box. When packing the three chocolate flavors that consumer chooses, the holes of the box give them a confident feeling to the products without unwrapping it. Moreover, the color combination creates a unique identity.
Experimental typographic project that combines the reflection on a mirror with paper letters cut by one of its axis. It results in modular compositions that once photographed suggest 3D images. The project uses magic and visual contradiction to transit from digital language to analog world. Construction of letters on a mirror creates new realities with reflection, which are neither truth nor falsehood.
This package is for Japanese Sake, which is called "KOI". Koi is a vividly patterned ornamental carp that represents Japan. Our package expresses the beauty of Koi, the red patterns directly printed on white porcelain bottle which resembles in the shape of carp. By cutting out the outer box in carp silhouette, it visually emphasizes the image of Koi. Japanese brush stroke technique is used on those red patterns. This vivid designed package will not only stand out in the store, but also can be an art piece to decorate your room after you enjoyed the Sake.