Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Insecta Iridesse

The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer's journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.

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Across

The rock art of the Holan Mountains is a cultural heritage of China and the world. It is gradually disappearing under ecological destruction. This designer plans to organise a digital art festival on the theme of Cross at Holan Mountain. They modernise the ancient rock paintings and express the theme through special materials so that this culture can be disseminated and applied in contemporary times, bringing into play the contemporary values of the ancient culture.

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Archadia

The Archadia logo is designed to inspire stability and dynamism according to the mission of the brand. The letter A, here understood as the initial letter of the brand name, was designed starting from the elementary geometry of a triangle, the static form par excellence in architecture, but also recalls the main concepts of academy, architecture and also "abitare" (living in Italian). The chosen blue color finally defines the institutional and academic role of the brand, but also the colors and reflections of the Venice lagoon water, where Archadia Academy has established its headquarters.

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SP Saffron Grotesk

Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents a shifting contemporary aesthetics. The specimen is divided into sections, with ring binder posters inside the pack.

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Type Specimen Alskar

Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A4) and presents the typeface with a modern feel and experience.

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Gung Ho

Gung Ho is an Americanism derived from Chinese and means "motivated, committed and working together in harmony". Over the years it took on different meanings, e.g. in World War 2 it was used by the Marines in the Pacific as a battle cry. In this story Gung Ho is a slang term for "hot" heated and overzealous, without regard of losses. The synergy of aesthetics and narration supports the tone of the scenario and the perspective on the events from the point of view of teenagers. The image captures the moment of menacing danger, youthful courage and pure released teenage adrenalin.

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