Design Today - Award-Winning Design News

Brand: PepsiCo Design and Innovation Design Type: Beverage Classification: Advertising Date: Sunday, 15 November 2026

Pepsi Smart Can

Pepsi Smart Can is an interactive beverage can that also works as a digital platform. The can links people to content through a digital portal, offering an always-on experience instead of a short promotion. Pepsi Smart Can was created to mark the launch of the global Pepsi brand redesign. The platform shares content based on personal interests such as music, sports, food and fashion. Local creators can help shape Pepsi related content for their own communities. The intent is to support interactive storytelling that lasts beyond a single campaign.

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Brand: Wu Yao Design Type: Baijiu Gift Set Classification: Packaging Date: Saturday, 14 November 2026

Mountain River Sage

Mountain River and Sage is a gift set packaging design for baijiu, a Chinese distilled spirit. The outer sleeve is made of matte white art paper with a minimalist bronze foil stamped pattern. Inside, a codex style box of engineered wood with oak veneer opens like a book. The inner lid unfolds into a panoramic illustration of Mount Tai and the Yellow River, printed on textured paper, framing three bottles and a certificate. The design draws on the cultural geography of Shandong Province. A minimalist and modern approach replaces the retro styling common in liquor packaging.

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Brand: Chengdu Times Fashion Art Design Co., Ltd Design Type: Packaging Classification: Packaging Date: Friday, 13 November 2026

Xijiu Matured Liquor

Xijiu Matured Liquor is a packaging design for a Chinese liquor series. The bottle keeps the classic drum silhouette of the brand and refers to the circular form of a piece held in the Palace Museum, a shape linked with completeness and harmony in traditional Chinese culture. Age statements of 15 and 30 years are laser engraved as flowing ribbons. The cap uses a four sided auspicious shape and opens and closes smoothly. Inside, an original woodcut style illustration shows the landscape along the Chishui River and the brewing ingredients. The outer box is easy to carry and store.

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Brand: Wen Liu Design Type: Baijiu Packaging Classification: Packaging Date: Thursday, 12 November 2026

Zhang Gong Lao Jiu 1975

Zhang Gong Lao Jiu 1975 is packaging designed for a Chinese liquor. The overall form takes inspiration from the century-old locust trees that grow on the distillery grounds. The outer box is made of eco-friendly pulp, and the bark texture is formed by embossing instead of ink printing. The bottle is fired with Chinese white glaze, and kiln transformation creates natural patterns in some areas. The bottle surface recalls the worn texture of old fermentation pits. The package measures 125 by 125 by 290 millimeters.

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Brand: SonyMusic Solutions inc. Design Type: Op Art Classification: Graphic Date: Wednesday, 11 November 2026

B. League All-Star Game 2023

B. League All-Star Game 2023 is a key visual created for a basketball event held in Mito, Ibaraki, Japan. The design uses op art, an abstract style calculated to create a special visual effect. The layout is based on the grid board and round pieces of Othello, a board game that originated in Mito. Each square shows an image related to basketball or a building or landmark that symbolizes Mito. Rotating shapes and colors form animations that are full of movement. The visual was made to draw the audience into an immersive experience.

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Brand: Suzhou SoFeng Design Co.,Ltd. Design Type: Fragrance Packaging Classification: Packaging Date: Tuesday, 10 November 2026

Whispers of Ink

Whispers of Ink is a packaging design for a fragrance series that includes scented candles, travel incense sticks and plaster diffuser stones. The products are made with traditional Chinese heritage techniques. The packaging uses a magnolia book motif, with branches and leaves taken from magnolia trees in Jiangnan gardens. The flower shape is turned into an open book page. The candle container is hand drawn with fine lines and covered with a grass green glaze. Spot color printing and letterpress embossing are used.

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Designer of the DaySpecial CoverageSunday, 8 November 2026

World's Best Designers, Artists and Architects.

Good design deserves great recognition. Everyday, we are pleased to feature amazing designers who create original and innovative designs, amazing architecture, stylish fashion and creative graphics. Today, we are presenting you one of the World’s greatest designers. Check out an award-winning design portfolio today and get inspired.

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