C-MAX Branding Identity
C-MAX Branding Identity is a visual identity program created for a technology company working in cloud computing and big data. The logo joins the letters CMAX with common code symbols, including angle brackets, a dash and an arrow, which stand for calculation and the ordered movement of data. Black expresses precision, while colorful auxiliary graphics suggest a bright world built with technology. The identity is applied to business cards, work cards, notebooks and canvas bags, using four-color printing and UV glazing.
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