RedDog Adult Pet Food Packaging - Design Today

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RedDog Adult Pet Food

RedDog Adult Pet Food is a packaging design for a new nutritional formula staple food for cats and dogs. The visual center of the package carries the Roman numeral 1, which stands for new content and a new start. Simplified animal images show whether the food is suitable for cats or for dogs. A strong contrast of color tones improves visual recognition. The package is an octagonal sealed PET doypack with a sealing brace, so the pack can be opened repeatedly and kept closed. The design aims to strengthen brand recognition and to show product quality.

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