Yonghe
Yonghe is a brand identity design created for a hair medical brand. The logo is based on the Chinese character He from the brand name, a form that suggests upward growth. The symbol is built from three blue arrows with a focal point and a colour gradient, expressing continuous innovation. A deep medical blue links the brand with medicine, technology and the future. The visual system is dynamic and can be adapted to many settings. The aim was to renew a long established brand and make it recognizable to younger and female customers.
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