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Explore 2 award-winning designs tagged Advertising Campaign on Design Today.
When a device fails, it sparks concern. The campaign by the Cheil Egypt Creative Team turns each crack, glitch, and slowdown into a path to Samsung support. Every malfunction becomes a clear signal that professional help is available, guiding users to reliable solutions and showing that even if devices are fragile, support keeps peace of mind fully protected.
Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal. To communicate the event, it was created an ancient and fictional kingdom. With own name and civilization, The Kingdom of Alvarinho, designated so because Moncao is known as the cradle of Alvarinho wine, was inspired in the real history, places, iconic people and legends of Moncao. The biggest challenge of this project was to carry the real story of the territory into the character design.
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