Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Pepsi Generations

The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.

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WKS Group

The WKS Group focuses on rotary web offset printing in German-speaking Europe and environmental protection plays a central role within their company. Since the goal was to make their new environmental statement available primarily as a digital publication, the analogue, haptic world (paper structure, cut edges, etc.) was transported into the digital world. For the individual chapters, environmental symbols were made of paper collages, photographed and used as key visuals. At the same time, the linear graphics and illustrations form a design counterpoint to the factual part of the explanation.

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Awanama

Unrefined sake is not widely known abroad. Awanawa's mission is to provide genuine sake to people all over the world in a whole new style. The design aims to make this new brand a different genre than Japanese sake. In Japan, distribution in a new technology complex bottle, which has never been done before, can be used to reduce the weight of the product, to shield the light for quality retention, and to represent the fine texture that could not be expressed with conventional technologies. It was possible. With this design, designer wants people overseas to experience the fresh taste of sake.

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LIFEWTR Series 6: Diversity in Design

Focusing on Diversity in Design, LIFEWTR highlights how diverse perspectives can enhance our collective cultural experience through the work of Ji Won Choi, Jamall Osterholm, and Daniel Cloke. These emerging international artists use design as a medium to express diverse backgrounds, share original perspectives, and inspire positive change. Through a partnership with the Council of Fashion Designers of America, these young designers were able to show their collections during NY fashion week.

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Snow Breweries-Jiang Xin Ying Zao

Main part of the glass bottle are traditional Chinese window frames carved in relief. They adopt an old technique named “Bubujin” to forge those frames, which imply the meanings of a promising career and a bright future. The 4 Chinese characters of Jiang Xin Ying Zao are embedded subtly into the frames in a vertical order. As so they found out a standpoint to design it, which is ingenuity is no longer showed off and only the perfection of every single detail is kept, which is exactly the extreme expression of the name.

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Mangata Patisserie

Mangata is visualized in Swedish as a romantic scene, the glimmering, road-like reflection of the moon creates on the night sea. The scene is visually appealed and special enough for creating the brand image. The color palette, black & gold, imitates the atmosphere of the dark sea, also, gave the brand a mysterious, luxury touch.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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