Design Today

VISANG

Brand Identity

Friday, 26 January 2024

HanKkeut

Han-kkeut is a brand developed by the collaboration of students and teachers. Under the brand objective of “all-in-one connection in learning,” Han-kkeut strives to research concepts required for learning and provide guidance that connects students with their teachers. The cover graphic symbolizes Han-kkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all Han-kkeut books to generate a unique visual feature.

Laurent Hainaut

Branding and Redesign

Thursday, 25 January 2024

Old Parr

forceMAJEURE was asked to create the brand world for the redesign of Old Parr, the whisky born in Scotland that has conquered the warm heart of Latin America where it is a synonym of unpretentious status. The team first set out to create a brand vision for Old Parr that would become the visual representation of brand values, elements, and personality that could be translated into any medium space. This became the touchstone for how the brand would develop, as the team moved from packaging to communication, activation, events, and experiences.

Zhipeng Zhang

Liquor

Wednesday, 24 January 2024

Shiwanyubingshao

Lion dance has a long history. It is the product of cultural exchanges between China and the western regions. It is an excellent folk art in China. designed with the lion dance as the symbol, and the opening ceremony of the jackpot is used to increase the visual sense and break through the traditional liquor art so that consumers can see the product in a three-dimensional way.

HAN LIU

Poster

Tuesday, 23 January 2024

Trex

The series of posters are designed for an international academic conference. Compared with other engines nowadays, Trex improves combustion efficiency and reduces the internal loss of energy by radical engine configuration and design. Its Advanced air bearing system improves compressor power by 30% and provides a low emission running. Necessary parts are designed with B-Spline curves and surfaces, contributing to enhancing the airflow efficiency such as the casing, the inlet/outlet air ducts and so on. Like the lotus growing in the pond, Trex is the revolution of traditional engine design.

Wei Dai

Liquor Packaging Design

Monday, 22 January 2024

Diaoyutai

Diaoyutai is a well-known Chinese brand with many products. For a successful brand, designers have been thinking about how to shape it, so as to maintain a deep visual point while maintaining the original visual system. The designer chose "Dragon", which represents the highest image in ancient China, as the main element of the design. The bottle cap design is very full, and the square bottle cap is reminiscent of the "jade seal" representing the imperial power. The bottle design is very simple. This comparison shows a very solemn visual image and has a unique Chinese style.

Aleks Brand

Brand Identity

Sunday, 21 January 2024

BlackDrop

This is a personal Brand Strategy and Identity Project. BlackDrop is a chain of stores and brand that sells and distributes coffee. BlackDrop is a personal project initially developed to set the tone and creative direction for personal freelance creative business. This Brand Identity has been created for the purpose of positioning Aleks as a trusted brand consultant in the startup community. BlackDrop stands for a slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.

Design Today

HanKkeut

Old Parr

Shiwanyubingshao

Trex

Diaoyutai

BlackDrop

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HanKkeut

Old Parr

Shiwanyubingshao

Trex

Diaoyutai

BlackDrop

ABOUT ME

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ENCYCLOPEDIA

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