Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Winetime Seafood

The packaging design for the Winetime Seafood series should demonstrate the freshness and reliability of the product, should differ it favorably from competitors, be harmonious and understandable. The colors used (blue, white and orange) create a contrast, emphasize important elements and reflect brand positioning. The single unique concept developed distinguishes the series from other manufacturers. The strategy of visual information made it possible to identify the product variety of the series, and the usage of illustrations instead of photos made the packaging more interesting.

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Animated Koopmans Logo System

Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.

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Collection of Formosa Terroir

Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers' associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.

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Changbai Snow

Changbai Mountain White Snow Natural Spring Water is derived from the primitive forests of Changbai Mountain following the melting of the ice and snow covering the northeast regions of China. A visit to this remote water source in Changbai Mountain creates a feeling of a vibrant environment. The designers hope that consumers can immerse themselves in this precious water source, by turning the bottle and observing the agile figures of wild animals and the changing light and shadow of the real-life snow mountain. The designers hope that this product can awaken people's love for nature.

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Evoluwe

Jonathan was inspired by the name and essence of the company Evoluwe to create the branding. In symbology, geometric shapes were used to create a minimalist symbol. The first element, a square, represents the moment when Evoluwe's consultancy understands its client's needs for process improvement. The second element shows a shape that has transformed compared to the first, with one corner already rounded, representing the beginning of the transformation. The final element features the same shape with two rounded corners, symbolizing the evolution of a process within a company.

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Shay Vsop

Crafted with Shannon Sharpe's input and inspired by Mary Porter's heritage, Shay Vsop enters the market as a product that is bold yet elegant, disruptive, a true statement piece for cognac lovers and connoisseurs. The strong, dark shapes contrast with delicate light detailing, creating a product full of contrast and raising all attentions towards the long vessel, topped by a black obsidian closure and silver detailing, where a collectible item is placed: with each batch, a different letter of the word Le Portier is foiled onto the closure, allowing collectors to procure all different batches.

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