Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

We Belong Here

We Belong Here is an interactive exhibition branding concept for Otis Design Week that encourages cross-cultural collaboration. Through customized tops, students can express their identities, foster communication, and build a community that transcends language and cultural barriers. This tool promotes inclusivity and equality, making it a valuable addition to any educational program.

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Little Green Bud Shampoo

For packaging design, most children's shampoos merely add children's elements on the surface of a bottle, which may be sometimes hard to distinguish from adult shampoos at first glance, and children's scalp is tenderer and is vulnerable to damage if used by mistake. This children's shampoo is inspired by potted green buds, the green bud is easily identifiable, implying that children are growing up like green buds. The package is expected to make Plants Mom a preferred choice for consumers.

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Master Ji Gong

It's a movie trailer poster designed for a 2021 Chinese animated fantasy adventure film Master Ji Gong, directed by Liu Zhijiang and Qiao Yu. Inspired by Zhao Zhixin, a poet of the Qing Dynasty, Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud, Chinese ink has been extensively used in order to accurately capture the romantic charm of the dragon and the deity in the movie, and relationship between the monk and dragon, the beauty of ambiguity, the connotation deeply rooted in as well.

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Zhenjiu Zhencang Chinese Baijiu

Pearl represents a symbol of nobility and preciousness. The process of brewing and the formation of pearls are both the art of time. Therefore, pearls convey the brand culture of precious wines: precious, scarce, and high end. The combination of different materials is striking, which makes it topical and collectible. Wine bottles are displayed on a pearl shell-shaped tray, like the sculpture The Birth of Venus. The crystal base is carved with an ancient winery. LED light shows the long history of the enterprise.

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Rockstar Spotlight Studios

As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA, and introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music and Culture Team to create a state of the art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange, and inspire.

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Una Luna Collection

The new Una Luna collection of chocolates is based on original liqueurs and Italian chocolates. But it's not only the unusual flavors that make this collection stand out. The packaging design is inspired by the energy of each flavor, presented abstractly with unexpected strokes and brush strokes created by the designer. When you take a box of Una Luna chocolates in your hands, you will feel like you are opening a real work of art and when you take your first bite, you will be able to feel all its combinations.

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