Design Today

Xiaoma Hu

Packaging

Tuesday, 5 May 2026

Jinsha Sauce Liquor

Jinsha Sauce Liquor is a packaging design created for a Chinese liquor brand. The design presents the historical origins, the geographic background and the quality of the product through illustration. Ancient brewing skills and the distinctive place of production are combined and shown in the mural art style of the Han Dynasty. The front of the box is abstract and recalls Chinese ink and wash painting. Patterns of the ethnic minorities of Guizhou are also included. When the box is opened, the illustration unfolds like a picture scroll.

Chen Yue

Packaging Design

Monday, 4 May 2026

Hankol Liquor

Hankol is a packaging design for a sauce-flavour liquor. The name refers to a person who drinks boldly and happily, which reflects the people-oriented spirit of the brand. The concept originates from blind taste. Positive and negative figures are combined, and the silhouette of the founder is placed in the negative shape to express the idea of not forgetting the original intention. Chinese calligraphy and a seal are used in the typeface. The outer box is made of environmentally friendly EPP material, and a metal logo is inlaid on the front surface.

Shenzhen Baixinglong Creative PKG Co,.Lt

Effectively Protect Products and Promote

Sunday, 3 May 2026

Tanggou Yingchun

Tanggou Yingchun is a packaging design created for a wine product. The white outer box represents the winter that has passed. A playful opening method reveals the inner box, which is spring green and suggests the arrival of a new season. Returning swallows are shown flying across the surface as a sign of spring. The box-shaped structure protects the product and presents the inner packaging in an engaging way. The outer packaging is made of environmentally friendly paper. The design reflects the natural conditions of Tanggou Town, a region suited to winemaking.

Ximena Ureta

Wine Packaging

Saturday, 2 May 2026

Diablo Black

Diablo Black is a wine label created for a Chilean wine from the Maule region. The label presents the Devil as the central figure, expressing a dark, mysterious and sophisticated character. The conical label is offset printed in seven special colors on self-adhesive stock, and it is finished with matt gold foil, stamping and satin UV varnish. Repeated tests were needed to print the colors over the shiny gold foil, so that the face appears between blacks, reds and gold with a burnt look. The design joins wine tradition with a modern brand spirit.

Motiejus Gaigalas

Confectionery Packaging

Friday, 1 May 2026

Baltija

Baltija is a packaging series for a chocolate collection sold in the Baltic region. The name comes from the Lithuanian word for the Baltic Sea, which inspired the design. A lighthouse and a sea scene are illustrated in a classic Victorian style, with wavy forms that suggest the movement of water. No national symbols are used, so the packaging represents the whole region rather than one country. A deep greenish blue tone adds a refined look. The boxes and envelopes are made of paper, printed by offset, and finished with matte varnish and copper foil details.

Kristina Pacesaite

Packaging

Thursday, 30 April 2026

Birds

Every product deserves a right packaging. By developing this packaging, designer helped a successful coffee roaster company to reach new people that value premium quality coffee and care about it's origin. By providing the new look of the packaging, designer was trying to enhance the value of the handmade coffee that comes from almost every continent. The decision to use bird illustrations of each country was based on their elegant nature and also a hand crafted feel they give to the final product. Kraft paper and deep dark brown color of the illustrations also serve the same purpose.

Design Today

Jinsha Sauce Liquor

Hankol Liquor

Tanggou Yingchun

Diablo Black

Baltija

Birds

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Diablo Black

Baltija

Birds

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