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Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Yingsong Brand Design (Shenzhen) Co, Ltd
Baijiu Packaging
Monday, 12 May 2025

Kweichow Moutai Sanhua Flying Apsaras

Kweichow Moutai Sanhua Flying Apsaras is a packaging design for a Chinese baijiu spirit. The design uses the Flying Apsaras motif from the Dunhuang murals, an element also found in the brand trademark. The figure is hand painted in the style of ancient Chinese mural art and set on a bright yellow background, a color typical of the Dunhuang murals. The box is opened from the right side, and double-layered cloud-shaped decorations surround the bottle inside. The bottle is opened from the metal cap on top. The box is made of paper, and the bottle of ceramic and metal.

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tacto inc.
Branding and Packaging
Sunday, 11 May 2025

Aquetha

Aquetha is a packaging and branding design for aged Japanese sake. The bottle is hand-made by a glass artist and shaped by the force of gravity, which gives a natural roundness that suggests the passage of time. The rounded form also supports smooth aging after bottling. Transparent labels are produced with blank letterpress printing to reflect the clear character of ice-temperature aging. The simple outer box has a dent between the lid and the body to express the aging timeline. The design presents aged sake as an artwork rather than an ordinary product.

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Mengzhen Xu
Traditional Chinese Medicine Teabag
Saturday, 10 May 2025

Fold

Tests have shown that the effective ingredients concentration of ordinary hanging teabag liquid is only 40 percent of that when directly brewing medicine. This is because ordinary teabags wrap medicine inside, making it difficult for water to flow smoothly from the inside out. This design aims to increase the effective drug concentration and reduce medicine waste. We also hope to use origami technique to save more volume in the product to implement sustainable design concepts. When water is poured into it, it will unfold layer by layer from a flat folded shape, forming a barrel structure.

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HLJ FGA OF CHINA
Product Packaging
Friday, 9 May 2025

HLJ Nine and Eighteen Natures of China

HLJ Nine and Eighteen Natures of China is a packaging series for health products based on plant and animal extracts from the Heilongjiang region. The packaging uses symbolic colors, traditional brush calligraphy and a consistent graphic style to present each raw material in a direct and intuitive way. The boxes are made of sturdy cardboard and finished with matte lamination and embossing, which strengthen the texture of the text and graphics. Foil stamping is added on selected lines. The series keeps one shared visual identity while allowing each product to remain recognizable.

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Tiago Russo
Canadian Rye Whisky
Thursday, 8 May 2025

The Maple 7

The Maple 7 is a bottle and box design created for a Canadian rye whisky. The bottle combines clean lines with wide shoulders, frost etched glass and a soft ribbed base and closure that improve grip. Brushed brass and gold foil details contrast with the textured glass. The box repeats the ribbed texture on the outside and is lined in a soft cream suede tone with gold detailing. A magnetized gold medallion locks the double flap doors. The bottle rests in a gold socket and can be lifted out. The forms refer to maple trunks and rye grain.

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Tiago Russo
Luxury Cognac
Wednesday, 7 May 2025

Le Chateau XO

Le Chateau XO is packaging for a cognac. The glass bottle has sharp geometric lines and a flattened profile that supports a firm grip. The base helps balance the bottle during pouring. The neck is finished with a gold metallic profile, engraved and knurled for texture, and topped by a dark closure with metal trims. The presentation box is clad in printed, embossed and foiled suede, with a light cream interior, a gold trim and dark wood grain outside. A booklet is held inside the box. The design aims to give the cognac a clear and elevated presence.

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