Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Gung Ho

Gung Ho is an Americanism derived from Chinese and means "motivated, committed and working together in harmony". Over the years it took on different meanings, e.g. in World War 2 it was used by the Marines in the Pacific as a battle cry. In this story Gung Ho is a slang term for "hot" heated and overzealous, without regard of losses. The synergy of aesthetics and narration supports the tone of the scenario and the perspective on the events from the point of view of teenagers. The image captures the moment of menacing danger, youthful courage and pure released teenage adrenalin.

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Tsubasa.Y

Tsubasa.Y is a vintage selection shop, that in the piles of clothing of different times, looking for the exclusive taste of different self, constantly experimenting and merging, producing a fashion sound that this generation has never had before, just like the name of Tsubasa (wing), leading the ancient fascination to fly in the different clothes between the texture and the story. This case packs the shop's identification, packaging, and print design.

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Tianmu Yunwu Tea

This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The packaging gift box as a whole is a two-layer pull-up structure in the shape of a mountain, and visually integrates the expression of mountains, ground, clouds, and Queen Mother's feast culture. It is not only easy to identify, but also easy to spread quickly in the market. The aesthetic design style gives Tianmu Yunwu tea product packaging a unique visual and beautiful experience.

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Grassy Premium

Grassy Premiados is a packaging for exceptional Brazilian coffees, awarded and rated above 87 points in the SCA Special Coffee Association. The packaging aims to raise the perception of quality of national specialty coffee, enhancing the entire production chain, from the producer to the roaster. Composed of an organic and modular design box inspired by nature, the packaging holds 250 grams of coffee beans, also protected by a special bag. Grassy Premiados proposes a new concept for coffee packaging, raising the perception of this product as an item of desire and admiration by consumers.

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Jiugui Cave Storage

They chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.

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Tsingtao Beer

The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three Tsingtao beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures. The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.

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