Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Cloud Mountain Type

The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: “ You cannot recognize the shape of a mountain when you stand on it.” When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.

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Dona Vitamina

The Dona Vitamina logotype is the representation of a timeless woman: a fun lady from the english Victorian era who allows herself total relaxation when drinking juice. She is owns her desires and her decisions, because "dona" is owner in portuguese. To enhance this characteristic of female empowerment in the brand, several other graphic representations of "dona" were created: girls and women of all ethnicities on communication materials, composed of illustrations, balloons with fun phrases and colors, showing a set of multiple feminine facets.

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SP Saffron Grotesk

Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents a shifting contemporary aesthetics. The specimen is divided into sections, with ring binder posters inside the pack.

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Across

The rock art of the Holan Mountains is a cultural heritage of China and the world. It is gradually disappearing under ecological destruction. This designer plans to organise a digital art festival on the theme of Cross at Holan Mountain. They modernise the ancient rock paintings and express the theme through special materials so that this culture can be disseminated and applied in contemporary times, bringing into play the contemporary values of the ancient culture.

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The River Runs Through

The River Runs Through is a dynamic art installation which explores the rich narrative of the water ways found at the Merbein Common; a native reserve on the Murray River of Victoria. The artwork combines traditional mural painting with innovative digital printing and is presented on the walls of an old refrigerated storage shed, which was once used to store fruit for a juice factory. At night it is a totally different experience; powered by the sun the artwork is transformed into a colorful light installation.

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Proshot Coffee

The project shows the process of coffee production from planting to presenting the product. The creation of these imaginary giants and their nomadic tools is to support the environment and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the child-inside of humans and their imaginary world. The illustration is done with the watercolor technique. Using shiny parts in the print technique will allow the packages to be more seen.

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