Design Today

Xiaomi

In-Ear Headphone

Wednesday, 26 August 2026

Hailuo

Hailuo is a packaging design created for an in-ear headphone. Instead of showing a product photograph, the packaging presents an image of a sliced nautilus shell with the headphone placed inside the spiral cavity. The spiral form of the shell is linked to the resonance of sound. The whole image is embossed on the surface to give the nautilus a real feeling. Silver paper with black ink gives the package a low sparkle that suggests advanced technology. The draw-out box holds two layers, so the headphone and its wires are seen first and the accessories rest below.

Estudio Maba

Wine Bottle

Tuesday, 25 August 2026

Codice

Codice is a packaging design for a wine bottle, inspired by medieval codices. Codices were handwritten books made before the invention of the printing press, in which the capital letters became works of art. The label is produced on paper with reliefs and stamping and is applied to a Bordeaux bottle. A sheet of sealed vegetal paper wraps the bottle and carries illustrations of the symbols of the winery. The paper is closed with sealing wax at the top, so the content is revealed only when the wrapper is opened.

Alexander Chin

Playing Cards

Monday, 24 August 2026

2019 NPCCD Deck

The 2019 National Card Collection Day Deck is an interactive package for playing cards. The design is inspired by the palaces of Morocco, with intaglio engravings that mimic carved stonework and geometric patterns. A challenge printed on the side invites the user to unlock the gate. Raising the archway through a keyhole track reveals the first stage. A custom two-way mirror of 30 percent opacity hides a room that appears when light is shone inside. A final reveal shows a repeating lit corridor. The cards are coated with a raised glossy tiling effect.

hers design inc. / Saraya Co.,Ltd.

Stand For Kitchen Detargent Refill Pouch

Sunday, 23 August 2026

Yashinomi Premium Power

Yashinomi Premium Power is a kitchen detergent package made of a replaceable refill pouch and a stand. The pouch is placed directly in the stand, so the liquid does not need to be poured into a bottle. Refilling is therefore quick and clean. Spilt liquid is avoided, and no bottle has to be washed and dried before refilling. All the liquid in the pouch is used, so residue is not wasted. The graphics are simple and quiet in tone, so the package suits kitchen interiors. The package measures 120 by 55 by 167 millimetres.

Azadeh Gholizadeh

Ice Cream

Saturday, 22 August 2026

Sister's

This Packaging is designed for the Sisters Ice Cream Company. The design team has tried to use three ladies, who are reminiscent of the manufacturers of this product, in the form of happy colors that come from the taste of each ice cream. In each flavor of the design, the shape pf the ice cream is used as the character's hair, which presents an interesting and new image of ice cream packaging. This design, in its new form, has attracted a lot of attention amongst its competitors and has had high sales. The design tries to create original and creative packaging.

Katsunari Shishido

Food Package

Friday, 21 August 2026

Kuniichi

The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.

Design Today

Hailuo

Codice

2019 NPCCD Deck

Yashinomi Premium Power

Sister's

Kuniichi

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