Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Nai Yes

The Nai packaging redefines resilience and transformation by repurposing discarded marble into unique cases for premium olive oil. Inspired by Michelangelo's transformation of rejected marble into the iconic David, each package serves as a symbol of reinvention. The bold Νai, Yes in Greek, challenges the No, the negative forces of rejection, embodying the potential for second chances. This design not only protects its contents but also carries a social message of hope and individuality, demonstrating that what is often discarded can become an extraordinary inspiration for optimism.

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Finenutri

Finenutri is a scientific anti-aging supplement brand developed specifically for women over 25 years old. The double layer structure design combines the frosted outer box with the food grade liner, breaking the impression of traditional health products as pharmaceutical products. The outer box uses sandblasting to create a frosted texture, and the translucent material reveals the product capacity of the liner. This structure can not only effectively block light, but also provide an ideal storage environment for ingredients to ensure product stability.

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Color Rhythms

The visual identity of the Abd Al Qadir Maraghi Music Festival bridges tradition and modernity. Inspired by the rhythmic patterns of historic brickwork in Maragheh's architecture, particularly the Red Dome, the design honors a millennium of heritage. Typography, influenced by Kufic inscriptions, reflects the region's legacy. Illustrations of musicians' hands playing traditional instruments emphasize the fusion of history and rhythm. The logo embodies cultural preservation while embracing a modern visual approach.

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Graceful Ode

The packaging series innovatively integrates three typical classifications of Chinese poetry with ancient calligraphy, which introduces ancient literati culture into modern liquor products, injecting the product with cultural significance. Benefiting from the application of Chinese traditional colors and the creative design of the bottle cap, it not only deeply resonates with users and evokes their respect for traditional culture, but also meets the needs of different scenarios including gift giving and banquets, showing the good taste of users and contributing to cultural spread.

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Fun Community Project

One of the key activities of the 2024 Shenzhen Design Week branch venue Qiaocheng Fang Fun Community Public Art Project Visual Design employs playful typography and abstract artistic graphics combined with vibrant colors to showcase the essence of artistic activities, positioning the events as trendy, enjoyable, and joyful. Its strong visual impact can quickly capture audience attention, while the series of trendy materials enhances interactivity and plays a vital role in image communication.

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Colorful Zhangzhou

This design fuses regional cultural DNA into a unified visual language, anchoring the narcissus blossom as its urban emblem. The comprehensive system encompasses a modular identity toolkit, gift packaging, and digital touchpoints, all unified through a culturally resonant red tonal scheme. The gourmet gift collections function as edible ambassadors, merging bold geometric patterns with archival botanical motifs to transform traditional pastry boxes into interactive storytellers of Minnan culinary legacy. This sensory driven approach elevates product unboxing into a multisensory journey.

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