Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Nikasi

This unique Chinese beer which represents Tsingtao beer, Nikasi successfully attracts the jurors' attention not only by the elegant label design but also stands out with a different carved bottle. The thickness of a beer bottle is quite limited. The designer carved the bottle with an incredible patient and pleasing aesthetic, then made this ancient Sumer Wine Goddess,who is first goddess of brewery in human history, reborn vividly in this brand new high-end Chinese beer.

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Zao from Xinghua Village

The author describes the process of malt from growth to brewing through lines. The elegant lines reflect the rich taste of the liquor itself. Xinghua Village's traditional liquor is revitalized through this packaging design. Easier to be accepted by the younger generation. The label is exquisitely crafted, which also reflects the charm of traditional wine culture. The work shuttles between tradition and modernity, making traditional local liquor obtain new market opportunities and the future.

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Rivalta

Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema's iconic wines. Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains.

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Zhong Yuan No 1

Maojian tea is a special kind of traditional Chinese tea and Zhong Yuan No1 is a leading brand for this kind. As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one. Inside the paper structure, the two cans are shaped into a symmetrical one, which is inspired by the Temple of Heaven in Beijing about 500 years ago. The exquisite techniques also helps to bring a sense of quality of the tea.

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Lay's More Belgian Really Impossible

In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.

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Precious Pastries

The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has eight kinds of precious Chinese ingredients added. The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages form a complete picture.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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