Design Today

PepsiCo Design and Innovation

Exhibition

Thursday, 15 August 2024

Pepsi MetLife Stadium

As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.

Roma Lazarev

Packaging

Wednesday, 14 August 2024

Barb Perfume

Barb is a perfume brand for men, which stands out against others on the market crowded with trendy and glossy flasks. It reflecs the man’s personality, savage power and courage. The brand has fluid identity and do not use logo in its common sense, for it contradicts the philosophy of Barb, the philosophy of free and fearless spirit. Barb doesn't hang tags and doesn't attach anybody to the brand. The man, himself, is the brand. Barb is the absolute extension of it's owner's personality.

Katsumi Tamura

Calendar

Tuesday, 13 August 2024

Calendar 2015 “Town”

Town is a paper craft kit with parts that can be freely assembled into a calendar. Put together buildings in different forms and enjoy creating your very own little town. Quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding and using. They are imbued with lightness and an element of surprise, enriching space. Our original products are designed using the concept of Life with Design.

Ice9 Interactive

Dynamic brand identity

Monday, 12 August 2024

Reflect

Music is constantly chaotic and evolving, but always personal. This was the inspiration behind this generative system which fuses the artist’s identity with some of his musical journey’s aspects. The system fostered the team’s attempt to architect DjSarhi’s brand identity by capturing momentary tales of his music, whilst representing them in ‘Rorschach blot’ inspired ‘VIBEs’. By algorithmically mixing various seed inputs relevant to the musician, the system can iterate unlimited generations of curated design motifs – each telling a different and unique story.

Sook Ko

Poster

Sunday, 11 August 2024

Chirming

When Sook was young, she saw a pretty bird on the mountain but bird quickly flew away, leaving only sound behind. She looked up in the sky to find the bird, but all she could see was tree branches and forest. The bird kept on singing, but she had no idea where it was. From very young, bird was the tree branches and big forest to her. This experience made her to visualize the sound of birds like forest. The sound of bird relaxes mind and body. This caught her attention, and she combined this with mandala, which visually represents healing and meditation.

Wonchan Lee

Beer packaging

Saturday, 10 August 2024

Leuven

Differentiation is probably the most important factor in packaging these days as packaging is often the only way to appeal and compete with other products on the shelf: it has to stand out among others. This solution is clearly a new approach and concept for beer packaging: not breakable, lighter to carry, less production cost, therefore has advantages in both delivery and production. From brainstorming to branding, choosing the materials and finishing, Leuven differentiates itself from other premium Belgian beers in the market.

Design Today

Pepsi MetLife Stadium

Barb Perfume

Calendar 2015 “Town”

Reflect

Chirming

Leuven

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Pepsi MetLife Stadium

Barb Perfume

Calendar 2015 “Town”

Reflect

Chirming

Leuven

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER