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Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

PepsiCo Design and Innovation
Beverage
Wednesday, 5 November 2025

Pepsi Smart Can

Pepsi Smart Can is an interactive beverage can that also works as a digital platform. The can links people to content through a digital portal, offering an always-on experience instead of a short promotion. Pepsi Smart Can was created to mark the launch of the global Pepsi brand redesign. The platform shares content based on personal interests such as music, sports, food and fashion. Local creators can help shape Pepsi related content for their own communities. The intent is to support interactive storytelling that lasts beyond a single campaign.

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Keiichiro Yanagi
Brand Identity
Tuesday, 4 November 2025

Ancora

Ancora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.

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David Kantor
Wall Calendar
Monday, 3 November 2025

Lalique

Conceptual Calendar for French premium glass manufacture Lalique. Connecting the world of unique handmade glass production by a premium manufacturer and the world that is entirely handmade from paper. To create an amazing imaginary space in which the luxurious world of glass and visual art is combined. Together with perfect printing technology, large format, special effects and surface treatments, they form a breath-taking story that will entertain you all year long.Great attention was paid to every detail and also on extremely precise processing and the top-quality print result.

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XIONGBO DENG
Chinese Baijiu
Sunday, 2 November 2025

Guo Cui Wu Du

This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates a zero-impurity state, which gives consumers a stronger sense of security. Therefore, designers determined "cleanliness" as the keynote of package design to manifest the biggest feature.

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Tiago Russo
Single Malt Irish Whiskey
Saturday, 1 November 2025

The Storyteller

The Storyteller goal is to become an augmented immersive and personal, intimist experience, through a vessel that must be held in one’s hand, fully appreciated upon glancing and handling, feeling the frosted and clear textures, the gold trims and knurl, and ultimately the obsidian details of the closure, in what is a fully sensorial and experiential bottle design. All the remaining accessories are hidden in plain sight, and only accessible from different axis of the box, only to reveal the ultimate immersive experience by fully exploring the secrets The Storyteller has to offer.

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TIGER PAN
Drinking Water
Friday, 31 October 2025

Liang Bai Kai

Liang Bai Kai is a glass bottle designed for cooled boiled drinking water. The name refers to boiled water that has cooled, a drink long common in China. The bottle carries no label. Instead, artwork from the Song dynasty painting Riverside Scene from Tsingming is repainted and applied to the glass by heat transfer printing. The image is divided across twelve bottles, representing the twelve traditional hours. The glass surface adds gloss and texture. Each bottle measures 313 millimeters in height and 76.5 millimeters in diameter.

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