Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Souryu

Quality of water leads the most important part to make Japanese sake. The new package has three types of label and all of them are designed to express a stream of its water and wabi-sabi, aesthetic sense in Japanese art emphasizing quiet simplicity and subdued refinement, by calligraphy to appeal smooth taste of the sake. The company new logo is designed with a hope for the brewery to continue their over-300-year tradition for next hundreds of years.

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Nissan Fairlady Z

Fairlady Z is a sports car with stable popularity both in Japan and North America even after nearly 50 has passed from its first release. A new 370Z Heritage Edition is now added to its lineup. This model is a remake of 280Z special decoration package design, which was popular in North America back in 1977, and has contemporary- arranged racing stripes. This brochure is created to feature this special Z without having too many retro-inspired aspects in the creative. Our focus was to present the perspective of modern sports car. The overhead view image on the cover shows the racing stripes.

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Pepsi Generations

The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.

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Love and Blind

“Visually impaired people” are not completely blind. They are individuals who still have ideas, dreams, and still want to accomplish goals with the strength of their hands. The SPARKLY design concept is based on love and environmental protection expressed in the theme “LOVE & BLIND (love is not blind).”The design takes the ubiquitous Snellen eye test chart as its point of departure. For the product packaging material selected boxes made from recycled cardboard, the size of a stationery box. Consumers can keep the packaging for future reuse, adding another eco-friendly touch.

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WKS Group

The WKS Group focuses on rotary web offset printing in German-speaking Europe and environmental protection plays a central role within their company. Since the goal was to make their new environmental statement available primarily as a digital publication, the analogue, haptic world (paper structure, cut edges, etc.) was transported into the digital world. For the individual chapters, environmental symbols were made of paper collages, photographed and used as key visuals. At the same time, the linear graphics and illustrations form a design counterpoint to the factual part of the explanation.

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LIFEWTR Series 6: Diversity in Design

Focusing on Diversity in Design, LIFEWTR highlights how diverse perspectives can enhance our collective cultural experience through the work of Ji Won Choi, Jamall Osterholm, and Daniel Cloke. These emerging international artists use design as a medium to express diverse backgrounds, share original perspectives, and inspire positive change. Through a partnership with the Council of Fashion Designers of America, these young designers were able to show their collections during NY fashion week.

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Amazing design. Good design. Best design.

Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference. We will be featuring more great and inspiring designs daily. Make sure to visit us everyday to enjoy new good design products and projects from greatest designers worldwide.

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