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37°Design
Packaging For Mineral Water
Friday, 10 January 2025

Changbai Snow

Changbai Snow is a packaging design for bottled natural spring water sourced from the forests of Changbai Mountain in northeast China. The label is printed on both sides of the bottle. The front carries a hollowed-out image of protected animals from the water source area, and the back carries a photograph of the snowy mountain landscape. The water inside the bottle acts as a lens and enlarges the rear image. Turning the bottle creates a parallax effect that makes the scene appear to move. The top of the bottle is cut in a mountain shape with ice crystal patterns.

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PepsiCo Design and Innovation
Brand Experience
Thursday, 9 January 2025

Rockstar Spotlight Studios

Rockstar Spotlight Studios is a mobile recording studio created as a brand experience for visitors and residents of Venice Beach, California. The installation includes the Unplugged Mood Booth and was presented to introduce the public to the new Rockstar Unplugged flavors. The studio offers emerging artists, gamers and other creators a place to record, exchange ideas and find inspiration. The Rockstar brand identity is translated into a three-dimensional interior, with brand shapes, colors and finishes applied to acoustic foam panels, fixtures, upholstery and extruded logo panels.

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Ruud Winder
Corporate Identity
Wednesday, 8 January 2025

Animated Koopmans Logo System

Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.

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RODRIGO CHIAPARINI
Seasoning Brand
Tuesday, 7 January 2025

Jelly Fresh

Jelly Fresh is a packaging concept for a line of powder seasonings made for the preparation of fish. The design is inspired by the figure of the newspaper boy and recalls the old habit of wrapping fresh fish in paper. A photograph of the newspaper boy is combined with typography, layout and graphic elements to create a link with the consumer. The range includes three flavors and two package formats, so the seasonings are easy to use in the kitchen. A modern and clean layout with a distinct color palette helps the cans stand out on the shelf.

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Jing-Yi Li
Incense Packaging
Monday, 6 January 2025

Hei Hu Hall Incense

Hei Hu Hall is a set of incense packaging designs created for a Taiwanese incense producer. Twelve package designs are grouped into three series: Worship to Gods, Memorial to Ancestors, and Taste of Incense. The artwork is based on five auspicious beasts found in traditional temples in Taiwan, including the Kylin, the Chinese Phoenix, the Spirit Turtle, the Dragon and the White Tiger. Abstract lines and geometric characters form the patterns. Box sizes vary with the incense inside. The design aims to renew a traditional industry and share Taiwanese auspicious culture with younger people.

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Jijing Ju
Illustration
Sunday, 5 January 2025

Ancient Village

Old Town of Lijiang is a series of illustrations created to present and protect the culture of an ancient town in China. The illustrations show cultural heritage elements, local scenes and layered colours in a national style. Each image is drawn with vector design software at 800 by 800 millimetres and reproduced with high quality printing technology. The series shares the natural and human heritage of Lijiang in a visual language suited to modern taste. The aim is to raise public awareness of traditional village culture and its protection.

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