Design Today

Dennis Furniss

Limited Edition Packaging

Sunday, 17 November 2024

Pepsi Culture

Pepsi Culture is a limited edition can series created for a soft drink brand in Mexico. The series consists of six collectible cans, and each can represents one Mexican city. Local stories, traditions and art references are translated into illustrative patterns that combine long-standing cultural symbols with a contemporary design approach. Each can is made of aluminium, holds 12 ounces and is finished with high definition offset printing. The cans are sold individually and together form a series that reflects regional diversity.

Guangzhou Cheung Ying Design Co., Ltd.

Tea Packaging

Saturday, 16 November 2024

Rosa Roxburghii

Rosa Roxburghii is a packaging design for a canned tea beverage. The container is an aluminium can measuring 65 mm in length, 65 mm in width and 95 mm in height, with a capacity of 245 ml. The graphics use a Chinese style illustration of a rosa roxburghii tea garden, which reflects the care taken from planting to the selection of materials. Traditional Chinese elements and an auspicious red theme colour shape the layout. The packaging was created to give the product a clear identity and to express health, naturalness, vitality and inheritance.

Kazuaki Kawahara

Packaging

Friday, 15 November 2024

Hotel New Grand Ready-to-eat Meals

Hotel New Grand Ready-to-eat Meals is a packaging design for prepared foods, including beef curry, chicken curry and Napolitan pasta sauce. The box is made of cardboard and uses the motif of a stockpot as its main graphic element. The minimalist design avoids the illustrations and food photographs commonly seen on ready-to-eat packaging. The intent is to convey the tradition and prestige of a classic hotel in Yokohama with a touch of wit. The packaging suits meals at home and is also chosen as a gift.

Tianzhen Evleen Huang

Type Design

Thursday, 14 November 2024

Primary Residence

Primary Residence is a typeface design that turns minimal architectural forms into letters and numbers, using the three primary colors red, blue and yellow. Each character shows a small part of a building, without a clear entry or exit. Stairs, windows and geometric shapes refer to the Bauhaus movement and to minimalist architecture. The design was also informed by stairs and windows observed in different parts of the world. The sketches were made on paper, based on photographs of real buildings. The aim is to blend the form and the identity of the structure.

LiDingding

Tea Packaging

Wednesday, 13 November 2024

The Soloist

The Soloist Chinese Tea blends traditional Chinese culture and modern aesthetics. Through the ingenious combination of form and meaning, it creates a unique packaging style which impresses the audience deeply. Seven true flavors from the mountains and nature can bring you into a peaceful world in a moment. The unique visual impression and high-quality material experience fully meet the buyers' pursuit.

PepsiCo Design and Innovation

Beverage

Tuesday, 12 November 2024

Game Fuel

Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance.

Design Today

Pepsi Culture

Rosa Roxburghii

Hotel New Grand Ready-to-eat Meals

Primary Residence

The Soloist

Game Fuel

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Pepsi Culture

Rosa Roxburghii

Hotel New Grand Ready-to-eat Meals

Primary Residence

The Soloist

Game Fuel

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