Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Shadlee

Shadlee Juices are made in 8 fruit flavors. For example pineapple, mango, sour cherry and etc,. In a simple and small research, the design team found that what are the subjects which people, specially youths like more. So the project was started. The packages are designed with colorful and flat illustration. In each package there are some objects with many details, for instant there is a fantasy face with some nature element, like leaves and fruits or a musical instrument, sport or fashion stuff and etc,. The color of each package is related to the color of it's fruit or flavor.

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Idun Red Heart

The goddess of youth who rules the golden apple: Idun. The main image pays homage to the artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment. The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples. Three of the apples are treated with a gold stamping process to convey the three golden apples get from the Goddess of Youth to squeeze into juice.

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Flying to the Moon

This Mid-Autumn Flying to the Moon aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added to its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon, and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.

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Mix

To celebrate the Year of Tiger, Nongfu Spring launches a limited gift box for Mix Milk Tea. The idea is inspired by a Chinese nursery rhyme "Beat the Tiger". The packaging is designed as tiger head, while its eyes are replaced by whirls that are the visual asset of the brand. When consumers are holding the box, their fists are right above the tiger, so it looks like the consumers are beating the tiger. Eventually, it can create the interaction between consumers and packaging.

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Artbird

Artbird is a series of hand-made essential oil soap packaging. The soap is hand-made from essential oil from different flowers, so the patterns of each soap are different. Based on this feature of the product, the designer hollowed out different vase patterns on the outer box and put them into the soap packaging box, there are beautiful vases, and each vase pattern is different. Every product is unique. It's wonderful for the people who buy it.

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Hometown Flavor

Yunnan is home to many ethnic minorities who have their own unique eating styles. As a representative traditional staple food in Yunnan, rice noodles can be integrated with any ingredient and cooking method to produce different tastes. Through the carrier of rice noodles, the designers have developed and designed this series of Yunnan rice noodle products by combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities. Through modern food preservation technology, the taste of Yunnan is promoted to the world.

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