Design Today

Backbone Branding

Bottle Packaging

Thursday, 13 June 2024

Yan

The design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.

PepsiCo Design and Innovation

Packaging

Wednesday, 12 June 2024

Lifewtr Series 7: Art through Technology

With its seventh series, Lifewtr sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boundaries of possibilities within art and design, ninety two percent of art organizations agree that technology has made art a more participatory experience, which ultimately helps to diversify audiences. Lifewtr shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson.

Creneo

Environmental Statement

Tuesday, 11 June 2024

WKS Group

The WKS Group focuses on rotary web offset printing in German-speaking Europe and environmental protection plays a central role within their company. Since the goal was to make their new environmental statement available primarily as a digital publication, the analogue, haptic world (paper structure, cut edges, etc.) was transported into the digital world. For the individual chapters, environmental symbols were made of paper collages, photographed and used as key visuals. At the same time, the linear graphics and illustrations form a design counterpoint to the factual part of the explanation.

PepsiCo Design and Innovation

Bottled Water

Monday, 10 June 2024

LIFEWTR Series 6: Diversity in Design

Focusing on Diversity in Design, LIFEWTR highlights how diverse perspectives can enhance our collective cultural experience through the work of Ji Won Choi, Jamall Osterholm, and Daniel Cloke. These emerging international artists use design as a medium to express diverse backgrounds, share original perspectives, and inspire positive change. Through a partnership with the Council of Fashion Designers of America, these young designers were able to show their collections during NY fashion week.

Ryuta Ishikawa

Sake - Japanese Rice Wine

Sunday, 9 June 2024

Awanama

Unrefined sake is not widely known abroad. Awanawa's mission is to provide genuine sake to people all over the world in a whole new style. The design aims to make this new brand a different genre than Japanese sake. In Japan, distribution in a new technology complex bottle, which has never been done before, can be used to reduce the weight of the product, to shield the light for quality retention, and to represent the fine texture that could not be expressed with conventional technologies. It was possible. With this design, designer wants people overseas to experience the fresh taste of sake.

Jansword Zhu

Neo-Chinese Spirit Package

Saturday, 8 June 2024

Kaishan Chinese Spirit 18

KAISHAN 18 chinese spirit, allows the customer to drink a dream with the blue and tranquil mountain scene. The blue gradient on the shoulder would reflexing blue aura on the Crystal Mountain - Dragon Mountain of China, Tianshan. Together with the Lucid pattern on the box abstracted from Dunhuang cave painting, the wood Chinese traditional stopper as a contrast, the design shows an heavenly peace of Chinese Aesthetic.