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Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

PepsiCo Design and Innovation
Beverage Packaging
Friday, 7 June 2024

Pepsi Generations

The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.

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E-graphics communications
Brochure
Thursday, 6 June 2024

Nissan Fairlady Z

Fairlady Z is a sports car with stable popularity both in Japan and North America even after nearly 50 has passed from its first release. A new 370Z Heritage Edition is now added to its lineup. This model is a remake of 280Z special decoration package design, which was popular in North America back in 1977, and has contemporary- arranged racing stripes. This brochure is created to feature this special Z without having too many retro-inspired aspects in the creative. Our focus was to present the perspective of modern sports car. The overhead view image on the cover shows the racing stripes.

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SPARKLY IDENTITY DESIGN
Brand Identity
Wednesday, 5 June 2024

Love and Blind

“Visually impaired people” are not completely blind. They are individuals who still have ideas, dreams, and still want to accomplish goals with the strength of their hands. The SPARKLY design concept is based on love and environmental protection expressed in the theme “LOVE & BLIND (love is not blind).”The design takes the ubiquitous Snellen eye test chart as its point of departure. For the product packaging material selected boxes made from recycled cardboard, the size of a stationery box. Consumers can keep the packaging for future reuse, adding another eco-friendly touch.

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Yoshiki Uchida
sake package design
Tuesday, 4 June 2024

Souryu

Quality of water leads the most important part to make Japanese sake. The new package has three types of label and all of them are designed to express a stream of its water and wabi-sabi, aesthetic sense in Japanese art emphasizing quiet simplicity and subdued refinement, by calligraphy to appeal smooth taste of the sake. The company new logo is designed with a hope for the brewery to continue their over-300-year tradition for next hundreds of years.

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M — N Associates
Bakery Visual Identity
Monday, 3 June 2024

Mangata Patisserie

Mangata is visualized in Swedish as a romantic scene, the glimmering, road-like reflection of the moon creates on the night sea. The scene is visually appealed and special enough for creating the brand image. The color palette, black & gold, imitates the atmosphere of the dark sea, also, gave the brand a mysterious, luxury touch.

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Fengsheng Cai
Special limited edition
Sunday, 2 June 2024

Excalibur Limited Edition Packaging

The project is to design a whisky packaging targeted at people with special obsession with chivalry culture. Every man had dreamed to become a chevalier while whisky has a close connection with which. This design is made to create a unique experience of opening the outer packing. It is the opening method and the special appearance that makes the packaging unique. The container will rise up with the opening of the outer packaging, feeling like a water drop drops in the water and spread out like a flower.

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