Design Today

Asta Kauspedaite

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Tuesday, 27 August 2024

Devynerios

Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, authentic production methods and recipes based on natural ingredients. Each product is distinctive and different. The key features are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi layered and rich, immersing you into the mystical world of herbs. Raudonos, courage and youthfulness are reflected using asymmetry and vivid colors.

PepsiCo Design and Innovation

Beverage Packaging

Monday, 26 August 2024

Aqua Minerale Redesign

Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.

PepsiCo Design and Innovation

Beverage Packaging

Sunday, 25 August 2024

Neon Zebra Brand Launch

Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It's the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.

Jin Zhang

Beer Packaging

Saturday, 24 August 2024

Jinlongquan

Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition.

Olha Takhtarova

Granola Packaging

Friday, 23 August 2024

Granovita

Granovita preaches a simple approach to making granola with the best tasting natural ingredients while keeping the essence of the brand no frills. Granovita's packaging design had to reflect honesty about the product and the ingredients. The design had to inspire consumer confidence in the product. By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market.

Marco Ventrice

Packaging

Thursday, 22 August 2024

Loacker Rebrand

New rebranding and pack design created for Loacker. The new logo integrates the Company's historical emblem and Mt. Sciliar which can be seen from their building windows. The goal was to communicate the brand essence: family, roots and nature. Loacker is not just a brand, is a family name. They established their first plant at 1000 mt to use the valley' spring water in their wafers. The new packaging has redefined the elements hierarchy, while the product representation becomes realistic and straightforward, offering a recognizable system on over 200 products divided into several lines.

Design Today

Devynerios

Aqua Minerale Redesign

Neon Zebra Brand Launch

Jinlongquan

Granovita

Loacker Rebrand

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Devynerios

Aqua Minerale Redesign

Neon Zebra Brand Launch

Jinlongquan

Granovita

Loacker Rebrand

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