Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Buchanan's Red Seal

forceMAJEURE Design was asked to create a new design for Buchanan’s Red Seal through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, FM crafted an elegant bottle shape with soft curves allowing the iconic Red Seal to shine. Visible through the front of the bottle is the Buchanan’s crest, proudly embossed at the back of the glass and beautifully framing the seal. The bottle is presented in an elegant, deep red gift box.

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I Really Like Math

This project allows students to experience math in an easy and fun manner while touching the book. Using the various educational tools contained in the book, students can learn the concept of mathematics as if playing, thereby increasing the effectiveness of learning. This can show immediate changes or reactions of images as if you were operating a tablet PC in a paper book. The cover is made in the form that students can directly manipulate the pictures, and they can also draw pictures in an empty space to produce a variety of personality.

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Grand Egyptian Museum

The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets. Hieroglyphs in the logotype and the signage system were used to invoke the ancient Egyptian culture and style. A logo was created using five hieroglyphs that read Egypt; were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color. The secondary colors were inspired by colorful ancient Egyptian jewelry design.

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The Moment

The Moment Calendar was inspired by the ancient wisdom of Chinese Solar Terms and Ecclesiastes in Bible, which aim to express the reflection of impetuous society and remind people to know the season and to enjoy the moment. Therefore, there is a new design expression to present the past, now and future. Month is printed in the center of the page while date is shown on a gradient arc. Dates and arcs rotate clockwise around the center and fade away due to the translucent paper, which poetically draws a picture: the eternity of time is a series of the present moments. So, let’s enjoy The Moment.

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Electric Meets Reality

MG interactive AR projection sculpture, inside a car dealership. Untitled Studios created a playful, fun, and engaging in-store experience. The AR Projection-Mapping represents the electricity, and the sculpture portrays reality. When the two meet, they create an exhilarating experience and educate the shopper at the same time. When the projector is turned off, one can see an elegant white sculpture on the wall.

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Lazarus Effekt

The three information graphics serve as a basis to introduce the topic of the Lazarus-Effect. They include "The Six Major Mass Extinctions", "Death Watch of the Species", as well as an information graphic of the "Local Fern Plants and Flowering Plants" (based on the Rote Liste, 2018). The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.

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