Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Cheetos Redesign

Cheetos is a brand that people love and the new visual identity reimagines the all colorful characteristics of Cheetos within an new design that is driven by the iconic C. This versatile brand mark is both contemporary and playful in attitude, without loosing the playful essense of Chester, the brands world renowned mascot. In line with the heritage of the brand the design focuses on attention to detail and meticulous execution.

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Full Moon

On Halloween 2020 while the whole world was talking about a special full moon which was visible in all parts of the globe, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night. Agency: Rothco, part of Accenture Interactive | Client: Guinness

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Baltija

Baltija packaging was created as a gift from countries located near Baltic Sea. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the baltic region. Victorian style design creates impression of classic and timeless packaging design. Copper details makes this packaging more premium. The result is timeless and luxury packaging from Baltic countries.

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Krafton Game Union

Krafton's logo design system expresses both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages, as the brand's core identity is centered on craftsmanship in developing games. The crest shape of the logo is applied consistently to all the alliance brands, differentiated by the use of designated colors, and forms a cohesive visual system.

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Platanus

Platanus is a psychiatric practice in Brazil. This brand represents humanized medicine, connected with the origin of medical education. More humanity, under a platanus tree, this is the concept of the logo and symbol. The visual identity system has its own font, graphics and all elements were designed exclusively for the brand.

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Role

Role is a brand that represents movement, dynamism and action. This is a brand for an agency focused on projects in the audiovisual market. Its symbol represents different elements of this universe of video production, but it does it in a simple and synthesized way. Role's visual identity has elements from the audiovisual production universe as its inspiration. The letter "o" cut in half connects itself to the old film rolls.

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