Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.
The Secret Tarps packaging is made in the so-called modernized retro/vintage style with a feeling of old-school notes so a master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.
Continue readingThe cultural stories handed down by the people are presented on the packaging, and the patterns of dragon drinking are meticulously drawn. The dragon is respected in China and symbolizes auspiciousness. In the illustration, the Dragon comes out to drink. Because it is attracted by wine, it hovers around the wine bottle, adding traditional elements such as Xiangyun, palace, mountain and river, which confirms the legend of Gujing tribute wine. After opening the box, there will be a layer of card paper with illustrations to make the box have the overall display effect after opening.
Continue readingThe packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.
Continue readingAspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
Continue readingThe Skyline, first introduced in 1957, is a premium sport sedan representing Nissan and has been followed by many Japanese customers for 62 years. Successive Skylines have evolved by adopting the most advanced technology at the time consistently. And now the all-new Skyline equipped with ProPILOT 2.0, the world’s first advanced driver-assistance systems hits the streets. It is a model exploring fun to drive in the new era.
Continue readingforceMAJEURE Design was asked to create a new design for Buchanan’s Red Seal through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, FM crafted an elegant bottle shape with soft curves allowing the iconic Red Seal to shine. Visible through the front of the bottle is the Buchanan’s crest, proudly embossed at the back of the glass and beautifully framing the seal. The bottle is presented in an elegant, deep red gift box.
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Design Today features best graphics design, packaging design and advertising by top design agencies.
Stool by Sergio Fahrer
Thursday, 21 NovemberPackaging by Nobuya Hayasaka
Wednesday, 20 NovemberExhibition Hall by Gao Shanxing
Tuesday, 19 November
Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.