Design Today

Ralf Kauffmann

Campaign and Sales Support

Tuesday, 23 July 2024

Target

In 2020, Brainartist launches a cross-media campaign for the client Steitz Secura to acquire new customers: with a highly individualized message as a targeted poster campaign as close as possible to the gates of potential customers and an individualized mailing with the matching shoe from the current collection. The recipient receives the matching counterpart when he or she makes an appointment with the sales force. The aim of the campaign was to stage Steitz Secura and the "matching" company as a perfect pair. Brainartist developed the complete very successful campaign.

Yingbo Qiao

Integrated Advertising Campaign

Monday, 22 July 2024

Don't Lose Your Biculutural

For achieving the goal of cultural integration, the mission of this campaign was to generate awareness and educate immigrants about cultural integration by delivering the clear message of maintaining bicultural. The campaign built around fully embracing the TV test pattern which alludes to the moment of losing. The key vision ties eight symbols of the participating countries to create a unified yet diverse feeling. Through eight different languages Portuguese, Chinese, Arabic, Russian, Japanese, French, Italy, and Hindi in the title to interpret the main idea - Don’t lose your bicultural.

Ralf Kauffmann

Sneakers Box

Sunday, 21 July 2024

BSTN Raffle

The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.

Plus X

Brand Experience Design

Saturday, 20 July 2024

Krafton Game Union

Krafton's logo design system expresses both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages, as the brand's core identity is centered on craftsmanship in developing games. The crest shape of the logo is applied consistently to all the alliance brands, differentiated by the use of designated colors, and forms a cohesive visual system.

Mengjia Li

Illustration

Friday, 19 July 2024

Save Calendar

Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.

Yu Pan

Restaurant

Thursday, 18 July 2024

Cuishan Intelligent Kitchen

In order to make the overall vision of Cui Shan Intelligent Kitchen have individual visual characteristics, make the picture more visual impact and appeal, and can firmly grasp the sight of consumers. Therefore, the designers repeatedly arranged and combined the logo into a brand pattern with strong recognition. At the same time, in order to make the pattern have more brand-name and exquisite visual experience, they also dig into the details of ginkgo leaves and other elements, so that they have both aesthetic feeling and brand effect.

Design Today

Target

Don't Lose Your Biculutural

BSTN Raffle

Krafton Game Union

Save Calendar

Cuishan Intelligent Kitchen

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Target

Don't Lose Your Biculutural

BSTN Raffle

Krafton Game Union

Save Calendar

Cuishan Intelligent Kitchen

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER