Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

The Mask that Ate the Virus

Swiss biotech company Livinguard developed a textile for reusable masks that inactivates and eliminates bacteria, fungi, and viruses (incl. Covid 19) upon impact. This idea is brought to life in the packaging: The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a graphic depiction of a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. To avoid the mix up of masks among family members, and hence cross-contamination, differently colored adjustment clips come in a separate sleeve to customize each mask.

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Theo Rebrand

Theo Chocolate pioneered fair-trade, bean-to-bar chocolate. But when new players came along and fair trade was table stakes, it was time to differentiate. Consumers wanted their choice in chocolate to be simple. Designers needed to show the link between higher-standard chocolate and good taste. They clarified brand purpose, expanding their offerings through innovation. For design, designers prioritized elements that were central to this story and developed a confident visual identity across the ecosystem.

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COseries

This series of self-expression was born not just to highlight the dynamism of COdesign’s identity but to also portray the team’s philosophy, beliefs, creativity and expertise. With a cohesive blend of design and psychology, the series communicates and reflects causes and movements, raises awareness and eyebrows, highlights noteworthy events and achievements, and celebrates people and culture through meaningful visual stories that are not only aesthetically pleasing, but are also enlightening and thought-provoking. Each piece has been meticulously conceptualized and executed for maximum impact.

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New HQ New Rules

The task was to create a visual identity for a new set of rules on office behavior in Telekom's new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. As a solution a very Clean Yet Playful design was created to promote these ideas and to evoke an instant emotional reaction in the viewer.

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Curridabat Ciudad Dulce

The design emerges from the vision of the local government called Ciudad Dulce (Sweet City); its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Hence, it is from nature that this liquid brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment, just like honeycombs. These patterns support a flexible, vivid and easily identifiable visual system that helps the brand connect with a wide variety of audiences with which it interacts.

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Tanaka 1789 X Chartier Sake Blend 001

forceMAJEURE worked closely with Chartier to develop a brand and visual strategy, as well as a design system, to represent the collaboration between the Tanaka 1789 Brewery and Francois Chartier, associating two very different cultures to create one unique and disruptive product and design. They wanted to bring to life the collaborating synergy of two Masters in their respective crafts, the juxtaposition of old and new, traditional and modern for this groundbreaking product. The clients were looking for a very modern interpretation for this brand, and that was achieved in the design.

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