Design Today

7654321 Studio

gift packaging

Saturday, 4 April 2026

Wu

Wu is a gift packaging series designed for high-end tea vessels made of silver, brass and enamel. The boxes are produced in three sizes and combine dark green paper with pearl-finished accents in autumn colors, creating a calm and stable tone. Each box carries a tassel strung with a brass coin engraved on both sides with the phrases Wei Wu Zhi Zu and Long Happiness. Wei Wu Zhi Zu means that contented people are always happy. The box is opened by sliding the outer shell, which reveals the vessel and a printed card.

Qidan Yan

Safety Pill Bottle

Friday, 3 April 2026

Puli

Puli is a safety pill bottle with a double-cap closure. The outer cap is connected to the inner cap by tracks. In the initial position, the outer cap turns freely while the inner cap stays still. An adult can pull the outer cap so that protrusions and depressions engage the two caps, which then rotate together to open the bottle. Children find the outer cap hard to pull because the channel is narrow, so the contents stay protected. The flat body recalls a hip flask, hints at the pulling action and is easy to carry. Puli is made of HDPE by injection molding.

Juntao Liu

Packaging

Thursday, 2 April 2026

Follow Me

Follow Me is a packaging design for Buddhist vegetarian food. The design addresses young consumers, a group not well served by the traditional packaging usually applied to such products. Only the most essential design elements are kept, so the packaging appears concise, fashionable and approachable. A simple visual language with a Zen character replaces familiar decorative styles and changes common expectations about Buddhist products. Each package measures 80 by 40 by 300 millimetres. The intent is to make vegetarian food more accessible to a younger audience.

Chung-Yuan Kuo

Package

Wednesday, 1 April 2026

Pah Ji Hue

Pah Ji Hue is a packaging series created for Taiwan classic tea and Taiwan fruit tea. A round iron can holds the fruit tea, which is combined with dried fruit, and the top of the can is convex through modeling. A paper box holds the classic tea and carries simple illustrations in an urban style. A wooden box brings both product types together and can also be used as a storage box. All packages are produced by offset print, with different printing layers on the surfaces. The series presents tea tasting in a calm and simple manner.

Xiaochen Wang

Humidifier

Tuesday, 31 March 2026

Mist

Mist is a humidifier whose packaging forms a working part of the product. The concept comes from a sealed plastic bag filled with air, where the air escapes when the bag is opened. Mist shows the amount of vapor visually through the size of the opening. The amount of vapor is controlled by pulling a trigger, instead of by electronic controls. The humidifier is made of ABS and PE plastic, and the white surfaces give a clean impression. Because the packaging is needed for use, the packaging is kept rather than discarded.

33 and Branding

Rice Package

Monday, 30 March 2026

Songhua River

Songhua River Rice, is a high-end rice product under SOURCEAGE Food Group. As the traditional Chinese festival - the Spring Festival approaching, they design through a beautifully packaged rice product as gifts to customers of the Spring Festival gifts, so the overall design needs to echo the festive atmosphere of the Spring Festival, highlighting the traditional Chinese cultural elements and auspicious good meaning.