Design Today

Xiaomi

Packaging

Tuesday, 7 May 2024

H900

The high-performance motor, impeller, and air duct design of this hair dryer are the inspiration for the packaging. The product uses a minimalist industrial design style, but the internal structure design has added many excellent technologies, such as high-speed motors, unique heating wire technology, etc. Packaging design extracts design elements from the internal structure of the product, such as complex internal circuits, ducts, and parts, and designs these elements into exquisite patterns.

STUDIO 33

Packaging

Monday, 6 May 2024

Oink

To ensure client's market visibility, a playful look and feel was selected. This approach symbolises all of the brand qualities, original, delicious, traditional and local. The main goal of using new product packaging was to present customers the story behind breeding black pigs and producing traditional meat delicacies of the highest quality. A set of illustrations were created in linocut technique which display craftsmanship. The illustrations themselves present authenticity and urge the customer to think about Oink products, their flavour and texture.

Kaoru Mizuno

Wine Packaging

Sunday, 5 May 2024

Chandon Rose 2020

The main source of inspiration for this project was Japanese traditional cherry blossom viewing. Since Chandon has traditional and innovate brand spirit, the design reflects modern feast into the customary of Heian period depict a fusion of Japanese tradition and modernity of Chandon. To express the brand, the women in kimono enjoy with wine glasses in their hand, with modern-like. The colorful fan in the center of the bottle gives a image of the high-quality sharp mouthfeel taste of Chandon and the prism of spring light.

zhen yang

Food Packaging

Saturday, 4 May 2024

Chaozhousanbao

The courage to explore new areas of design language and focus on the experimental expression, experimentation and innovation of design concepts are the constant beliefs of Firewolf. Design is no longer limited to the sorting and delivery of information. Design is also the re-creation of life attitudes and new ideas. The company believes that design is as infinitely attractive as traditional art. Design can span time and space and convey human civilization. This design feature makes it have lasting vitality and development space in the modern cultural form.

Laurent Hainaut

Branding and Redesign

Friday, 3 May 2024

Dark Horse Wine

The aim was to elevate the brand's quality and premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. Designers also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. Our key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.

TIGER PAN

Zodiac Ox Edition

Thursday, 2 May 2024

Niulanshan

Chinese have lots of love for Zodiac. In Chinese Lunar Year, 2021 is the year of Ox. As one of China's leading liquor brands, Niulanshan has begun planning the launch of Year of the Ox limited edition in mid 2020. Not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox". The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. The top's shaped as an Ox horn, and also like a bullring. By extending the last stroke specifically, implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".