Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.
In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.
Continue readingMeet is a Korean barbecue restaurant targeting young people. Client’s assignment for Mengchao, Hao and Sijia is to create an art direction and visual identity to express the vivid brand image and promote the various meats. The shapes of meats on the grill naturally present geometries. This idea leads them to the milestone of the concept, connecting different meats, seafood and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch.
Continue readingTo create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.
Continue readingHimalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya and Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements.
Continue readingThis limited edition Pepsi Mom Handworks series celebrates PepsiCo's collaboration with China Women's Development Foundations and Mom Handworks Cooperative Program. Pepsi and Mom Handworks kicked off their partnership as a part of the 2019 to bring joy and happiness to Chinese homes for New Year Campaign and also they can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles.
Continue readingEach of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.
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Design Today features best graphics design, packaging design and advertising by top design agencies.
Watch by Lars Hofmann
Friday, 22 NovemberRing and Earrings by Ksenia Zagaynova
Thursday, 21 NovemberCBD for Taihu by Gad
Wednesday, 20 November
Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.