Design Today

Clarkmcdowall Inc

Branding

Thursday, 9 May 2024

Theo Rebrand

Theo Chocolate pioneered fair-trade, bean-to-bar chocolate. But when new players came along and fair trade was table stakes, it was time to differentiate. Consumers wanted their choice in chocolate to be simple. Designers needed to show the link between higher-standard chocolate and good taste. They clarified brand purpose, expanding their offerings through innovation. For design, designers prioritized elements that were central to this story and developed a confident visual identity across the ecosystem.

Kazuo Fukushima

Packaging

Wednesday, 8 May 2024

Toothpaste

The Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.

Xiaomi

Packaging

Tuesday, 7 May 2024

H900

The high-performance motor, impeller, and air duct design of this hair dryer are the inspiration for the packaging. The product uses a minimalist industrial design style, but the internal structure design has added many excellent technologies, such as high-speed motors, unique heating wire technology, etc. Packaging design extracts design elements from the internal structure of the product, such as complex internal circuits, ducts, and parts, and designs these elements into exquisite patterns.

STUDIO 33

Packaging

Monday, 6 May 2024

Oink

To ensure client's market visibility, a playful look and feel was selected. This approach symbolises all of the brand qualities, original, delicious, traditional and local. The main goal of using new product packaging was to present customers the story behind breeding black pigs and producing traditional meat delicacies of the highest quality. A set of illustrations were created in linocut technique which display craftsmanship. The illustrations themselves present authenticity and urge the customer to think about Oink products, their flavour and texture.

Kaoru Mizuno

Wine Packaging

Sunday, 5 May 2024

Chandon Rose 2020

The main source of inspiration for this project was Japanese traditional cherry blossom viewing. Since Chandon has traditional and innovate brand spirit, the design reflects modern feast into the customary of Heian period depict a fusion of Japanese tradition and modernity of Chandon. To express the brand, the women in kimono enjoy with wine glasses in their hand, with modern-like. The colorful fan in the center of the bottle gives a image of the high-quality sharp mouthfeel taste of Chandon and the prism of spring light.

zhen yang

Food Packaging

Saturday, 4 May 2024

Chaozhousanbao

The courage to explore new areas of design language and focus on the experimental expression, experimentation and innovation of design concepts are the constant beliefs of Firewolf. Design is no longer limited to the sorting and delivery of information. Design is also the re-creation of life attitudes and new ideas. The company believes that design is as infinitely attractive as traditional art. Design can span time and space and convey human civilization. This design feature makes it have lasting vitality and development space in the modern cultural form.

Design Today

Theo Rebrand

Toothpaste

H900

Oink

Chandon Rose 2020

Chaozhousanbao

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Theo Rebrand

Toothpaste

H900

Oink

Chandon Rose 2020

Chaozhousanbao

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER