Design Today

Mengchao Wu

Branding

Saturday, 13 April 2024

Meet Rebrand

Meet is a Korean barbecue restaurant targeting young people. Client’s assignment for Mengchao, Hao and Sijia is to create an art direction and visual identity to express the vivid brand image and promote the various meats. The shapes of meats on the grill naturally present geometries. This idea leads them to the milestone of the concept, connecting different meats, seafood and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch.

Piti Amornlertwattana

Branding and Packaging

Friday, 12 April 2024

Prow Thai

To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.

Sangeeta Deshpande

Packaging Design

Thursday, 11 April 2024

Himalaya Sheet Mask

Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya and Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements.

PepsiCo Design and Innovation

Beverage

Wednesday, 10 April 2024

Pepsi Mom Handworks

This limited edition Pepsi Mom Handworks series celebrates PepsiCo's collaboration with China Women's Development Foundations and Mom Handworks Cooperative Program. Pepsi and Mom Handworks kicked off their partnership as a part of the 2019 to bring joy and happiness to Chinese homes for New Year Campaign and also they can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles.

PepsiCo Design and Innovation

Beverage

Tuesday, 9 April 2024

Tazo Refresh

Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.

Jus Qi Co., Ltd, Wei Ping Chen

Sparkling Water Bottle

Monday, 8 April 2024

Sparkeau

The craftsmanship behind the external bottle which uses universal design Ergonomics, the bottle is designed in a curved shape. Both the opening and the bottom of the bottle are designed as round shape, which is smaller at the beginning and transforms into curved lines at the one-third of the bottle. This allows it to be easy to take and grab. Its curved shape has created a proportion of bottle figures just like a lady. The minimalist design of circular geometry makes Sparkeau even more stylish.

Design Today

Meet Rebrand

Prow Thai

Himalaya Sheet Mask

Pepsi Mom Handworks

Tazo Refresh

Sparkeau

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Meet Rebrand

Prow Thai

Himalaya Sheet Mask

Pepsi Mom Handworks

Tazo Refresh

Sparkeau

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

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DISCOVER