Design Today

Laurent Hainaut

Branding and Design

Saturday, 11 May 2024

Tanaka 1789 X Chartier Sake Blend 001

forceMAJEURE worked closely with Chartier to develop a brand and visual strategy, as well as a design system, to represent the collaboration between the Tanaka 1789 Brewery and Francois Chartier, associating two very different cultures to create one unique and disruptive product and design. They wanted to bring to life the collaborating synergy of two Masters in their respective crafts, the juxtaposition of old and new, traditional and modern for this groundbreaking product. The clients were looking for a very modern interpretation for this brand, and that was achieved in the design.

Neptune Team

Liquor Packaging

Friday, 10 May 2024

Fenyangwang

The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.

Clarkmcdowall Inc

Branding

Thursday, 9 May 2024

Theo Rebrand

Theo Chocolate pioneered fair-trade, bean-to-bar chocolate. But when new players came along and fair trade was table stakes, it was time to differentiate. Consumers wanted their choice in chocolate to be simple. Designers needed to show the link between higher-standard chocolate and good taste. They clarified brand purpose, expanding their offerings through innovation. For design, designers prioritized elements that were central to this story and developed a confident visual identity across the ecosystem.

Kazuo Fukushima

Packaging

Wednesday, 8 May 2024

Toothpaste

The Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.

Xiaomi

Packaging

Tuesday, 7 May 2024

H900

The high-performance motor, impeller, and air duct design of this hair dryer are the inspiration for the packaging. The product uses a minimalist industrial design style, but the internal structure design has added many excellent technologies, such as high-speed motors, unique heating wire technology, etc. Packaging design extracts design elements from the internal structure of the product, such as complex internal circuits, ducts, and parts, and designs these elements into exquisite patterns.

STUDIO 33

Packaging

Monday, 6 May 2024

Oink

To ensure client's market visibility, a playful look and feel was selected. This approach symbolises all of the brand qualities, original, delicious, traditional and local. The main goal of using new product packaging was to present customers the story behind breeding black pigs and producing traditional meat delicacies of the highest quality. A set of illustrations were created in linocut technique which display craftsmanship. The illustrations themselves present authenticity and urge the customer to think about Oink products, their flavour and texture.

Design Today

Tanaka 1789 X Chartier Sake Blend 001

Fenyangwang

Theo Rebrand

Toothpaste

H900

Oink

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Tanaka 1789 X Chartier Sake Blend 001

Fenyangwang

Theo Rebrand

Toothpaste

H900

Oink

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER