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Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Chengdu Wanjiazu Technology Co., Ltd
Packaging
Wednesday, 27 November 2024

Moutai Prince

This packaging design focuses on aesthetic expression while exploring deep cultural connotations, infusing the product with rich cultural heritage and emotional value. The bottle presents an illustration named Timeless Heritage, meticulously embossed to enhance its 3D effect and visual layering. The golden hue of the liquor being poured by the deity symbolizes liquid gold, representing preciousness and refinement. The outer box features borders adorned with Ruyi motifs, cloud patterns, and an illustration of five cranes, collectively conveying wishes for longevity, prosperity, and health.

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Jangsoon Choe
Brand Design
Tuesday, 26 November 2024

Kakao AI Campus

Kakao AI Campus, developed by Kakao Corp., defines a future AI blueprint for the community. Open to Kakao employees, local communities, civic groups, and digitally disadvantaged individuals, it serves as an alternative space to nurture AI talent while upholding ESG principles. A comprehensive brand experience design was implemented, establishing operational principles and practical programs. By introducing innovative designs distinct from Kakao's existing identity, the project inspired the company and strengthened internal branding.

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Digital Panorama
Product Launch
Monday, 25 November 2024

TopolinoWorld

Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called Topolino World using CGI techniques, where every feature, rechargeability, agility, compact design and eco friendly approach came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative.

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Centrick
Advertising
Sunday, 24 November 2024

Monumental Hello

Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.

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Guo Kaixuan
Illustration
Saturday, 23 November 2024

All Things Meet

This illustration design takes the Chinese regional landscape as the core, carefully selects the representative elements of Yunnan, Sichuan and Chongqing, Jiangnan, Northeast and other places to vividly depict the natural and human landscape. The magnificent mountains and rivers of Yunnan, the Bashan and Shu rivers of Sichuan and Chongqing, the misty rain of Jiangnan and the vast snow fields of Northeast China all appear on the paper. The works aim to show the picturesque scenery of China and let more people enjoy the magnificence and charm of the Chinese land.

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PepsiCo Design and Innovation
Influencer Kit
Friday, 22 November 2024

Pepsi Electric 2024

Pepsi recently unveiled a new logo and visual identity system: the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, they released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects the challenger spirit and Thirsty for More attitude.

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