Design Today

Xiaomi

Sonic Electric Toothbrush

Saturday, 16 March 2024

Mitu

Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. As an inseparable part of the product, this packaging is characterized by cartoon elements and children illustrations. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy.

INFINITY STUDIO

Liquor Packaging

Friday, 15 March 2024

Wulianghong

This is a design work with oriental characteristics. It combines three representative elements of China: national color (Chinese red), national flower (peony), and national art (embroidery). This makes the work show an elegant Chinese style. When the box is opened, it looks like an ancient Chinese furniture screen. The moire frame shows an abstract mood, and the bottle is like a collection placed on the display shelf.

Wen Liu

Beverage

Thursday, 14 March 2024

Cong Tai Baijiu

The design uses modern and traditional elements to transfer a fashionable effect. The design of the label uses the shape of a rat and a coin to convey a rich and auspicious idea. The outer ring of the label design is decorated with a light shape to create a lively effect. The bottle is made of the ceramic. The surface texture of the bottle is marble. The design combines the Eastern with the Western culture to create a sense of fashion. The design tries to convey a Chinese zodiac culture and presents a complete product characteristic.

li zuo

Packing Design

Wednesday, 13 March 2024

Moutai Group's - Taiyuan ZHI

Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle, the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09 and traditional auspicious decorations.

Wen Liu

Tea

Tuesday, 12 March 2024

Flower to Flora

The designers used the Xishuangbanna's elements of the peacock, leafy tea tree, flower and an image of a girl who lives in the local rainforest on the design. The design has a harmonious image between human and nature. The colour of the illustration is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration of design seems to convey a Xishuangbanna's culture.

Bonggu (Jeremy) Kang

Gourmet Food Gift Set

Monday, 11 March 2024

Saintly Flavours

Saintly Flavours is a gourmet food gift set that targets the consumers of high-end shops. Following the trend in which food and dining have become fashionable, the inspiration for the project comes from 2018’s Met Gala fashion theme of Catholicism. Jeremy Bonggu Kang tried to create a look that catches the eyes of the high-end shop consumers, using the ornate and traditional etching style of illustrations to represent the rich tradition of art and high-quality food making in Catholic Monasteries.