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Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Masoud Najafi Amirkiasar
Sanitary Pads
Friday, 18 October 2024

Scarlet

Contrasted with the discomfort and limitations women experience during their periods, the concept behind Scarlet sanitary pads' packaging was inspired by the ideas of freedom and relief, qualities the product is designed to deliver. Nature provides a sense of peace and freedom that modern urban life often lacks. To capture this emotional relief, the packaging design draws inspiration from natural landscapes and uses soft watercolor techniques to express these sensations. The result is a calming, poetic visual language that aligns with the product’s promise of comfort and care.

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China Resources Snow Breweries
Packaging
Thursday, 17 October 2024

West Lake Beer

The natural beauty and humanistic heritage of West Lake inspire this beer packaging design. It incorporates iconic sceneries such as Melting Snow at Broken Bridge, Three Ponds Mirroring the Moon, and the mid lake pavilion, serving as a window to showcase the cultural essence of West Lake. The design achieves a harmonious blend of classical and modern elements through the use of seal script in font design, the typography style of Song Dynasty calligraphy, and specialty printing. This imparts the beer with visual appeal and cultural significance that extends beyond its identity as a beverage.

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China Resources Snow Breweries
Beer Packaging
Wednesday, 16 October 2024

Ken14

The packaging for Ken 14 contributes to a green product image through the use of the biobased material, environmentally friendly non woven fabric, and biodegradable renewable paper box. It also takes into account interactive experience, as well as cultural and emotional needs of consumers. By skillfully integrating the natural scene of barley fields in Hulunbuir with elements derived from Chinese old newspaper, the packaging offers consumers an unexpectedly pleasant visual and emotional experience.

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Luo Baoquan, Feng Jiamin, Lv Zhiwei
VI Design
Tuesday, 15 October 2024

High Mountains Flowing Water

This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering. The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world.

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iflytek Co.,Ltd.
IP Character
Monday, 14 October 2024

Fiery Spark Feifei

Fiery Spark Feifei is an iconic IP character of iFlytek, featuring an amiable dynamic appearance with sleek lines to convey the brand's core values and innovative spirits. This IP character is a perfect combination of technological and artistic aesthetics. It takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude towards users in content co-creation. Fiery Spark Feifei visually forms close ties with the brand's field of operation advanced AI technologies.

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Chen Zhao
Graphic Design
Sunday, 13 October 2024

24 Solar Terms and Gods

This illustration series matches each solar term with its corresponding deity, amplifying their cultural synergy and enriching the cultural connotations. Through typical postures and movements using special instruments, this approach offers a modern reinterpretation of traditional heritage. Scanning the QR code at the bottom right of each illustration grants access to a dedicated website, facilitating further exploration of agricultural lore and divine mythology.

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