Design Today

iflytek Co.,Ltd.

IP Character

Monday, 14 October 2024

Fiery Spark Feifei

Fiery Spark Feifei is an iconic IP character of iFlytek, featuring an amiable dynamic appearance with sleek lines to convey the brand's core values and innovative spirits. This IP character is a perfect combination of technological and artistic aesthetics. It takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude towards users in content co-creation. Fiery Spark Feifei visually forms close ties with the brand's field of operation advanced AI technologies.

Chen Zhao

Graphic Design

Sunday, 13 October 2024

24 Solar Terms and Gods

This illustration series matches each solar term with its corresponding deity, amplifying their cultural synergy and enriching the cultural connotations. Through typical postures and movements using special instruments, this approach offers a modern reinterpretation of traditional heritage. Scanning the QR code at the bottom right of each illustration grants access to a dedicated website, facilitating further exploration of agricultural lore and divine mythology.

Chen Zhao

Chinese Baijiu Packaging

Saturday, 12 October 2024

Sui Li

The packaging design achieves perfect harmony between nature and craftsmanship, tradition and modernity. Through a profound exploration of the essence of the brand and geographic uniqueness, the seed concept takes the central stage in the design, visualizing its organic growth and liquor making artistry through a seed vein texture and a gold seed shaped label. The silver box evokes dignity and modernity, while white river contours at its lower part symbolize the fertile land and natural vitality, expressing a seamless connection between the brand, natural resources, and its respect for nature.

Feng Yuxin

Visual Identity

Friday, 11 October 2024

Henry Moore Exhibition

The visual design for the Henry Moore exhibition showcases a comprehensive approach, featuring traditional materials such as posters and tickets. Additionally, a unique collection of cultural and creative products has been designed exclusively for the exhibition. This collection includes children's pencils and drawing books inspired by Henry Moore's iconic sculptures. By transforming his sculptural works into engaging drawing books, the designs aim to spark creativity and imagination in children, making art more accessible and interactive for younger audiences.

Wallrus Design Studio

Packaging Redesign

Thursday, 10 October 2024

Ghaffari

This result is a minimalistic yet powerful visual language that bridges corporate gravity with approachability. This systematic approach resolved fragmented branding challenges and delivered a future-proof roadmap, enabling seamless scalability across markets and media. By balancing audacity with restraint, Ghaffari Co. now stands as a beacon of innovation, proving that simplicity, when strategically executed, can drive profound resonance.

W Design Bureau

Packaging

Wednesday, 9 October 2024

Fabrika Coffee

The standout feature of the packaging is the die-cut window shaped like the logos coffee grinder blades. This design element allows the coffee beans to be visible, offering a distinctive visual effect that highlights the products natural quality. The curated color palette differentiates the coffee blends and enhances the packagings shelf appeal. The text placement is designed to provide clear and concise information about the roast level, flavor notes, and origin, all while maintaining a clean and minimalistic aesthetic.

Design Today

Fiery Spark Feifei

24 Solar Terms and Gods

Sui Li

Henry Moore Exhibition

Ghaffari

Fabrika Coffee

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Fiery Spark Feifei

24 Solar Terms and Gods

Sui Li

Henry Moore Exhibition

Ghaffari

Fabrika Coffee

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER