Design Today

Kweichow Moutai-Flavor Series Spirits

Liquor Packaging

Monday, 11 December 2023

Moutai 1935

The integration of traditional Chinese paintings and a distinctive color palette sets this packaging apart. The red and gold colourway builds a strong connection with Chinese culture. Traditional Chinese genre paintings in relief encircle the bottle, exuding artistic elegance. This design also makes the previously intangible history and culture behind Chinese distilled spirits visible, positioning Moutai 1935 as a gift with deep cultural significance for global recipients. When savoring Moutai 1935, one will be immersed in an Oriental experience that engages taste, touch, and spirit.

Wu yao

Car Sticker

Sunday, 10 December 2023

Chinese Lion

Designed limited edition car stickers for the Fengxing T5 Evo car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. At the same time, 3 different colors are provided as options.

Tomohiro Kaji

Corporate Identity

Saturday, 9 December 2023

Dotline

Dotline has been facing a huge business challenge, which is as same as others in the welfare industry: a shortage of human resources. This identity system design is to inspire a company’s vision to their staff, candidates, and related people. The company’s vision is Social Heroes. Dotline sees all staff who come for help in someone's daily life as heroes. The logo is a graphical symbol of a hero flipping a cloak and moving forward designed from the letters, D+L. As Dotline provides 7 business categories, the logos come in 7 different colors with each business name typed with a brand typeface

Paul Robb

Promotional Branding

Friday, 8 December 2023

Sabbioni Branding

Grafiche Sabbioni required a new brand position to celebrate the firm's 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100 percent sustainable, using water-based inks and minimal paper waste to promote the company's core values.

Tiago Russo

Single Malt Irish Whiskey

Thursday, 7 December 2023

The Mulong

The Mulong brings together the Chinese Year of The Dragon values and immersion into a perfect merging of sensorial, intimate whiskey tasting experience, hidden away in a box that brings together the ultimate homage to tradition and mythology, whiskey and craftsmanship. To open The Mulong experience box is to discover an entire soulful experience of capturing the elements of The Wood Dragon and unleashing it into the ultimate search of hidden treasures and exquisite spirit that elevates and highlights the users’ journey of a memorable, momentous experience, waiting inside the mahogany temple.

Beijing Jiaotong University

Brand Design

Wednesday, 6 December 2023

SUMMER PALACE TOUR

The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.

Design Today

Moutai 1935

Chinese Lion

Dotline

Sabbioni Branding

The Mulong

SUMMER PALACE TOUR

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Moutai 1935

Chinese Lion

Dotline

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The Mulong

SUMMER PALACE TOUR

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

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DISCOVER