Design Today

Paul Robb

Typeface

Monday, 23 September 2024

Rotary Sans

Rotary Sans is an OpenType sans-serif typeface with geometric structures and slight shape variations. It includes pear-shaped ink traps that aid legibility and add a distinct visual element. The typeface provides a full Latin glyph set, plus alternative characters and ligatures, for various typographic uses. Its design emphasizes clarity and consistency, suitable for contexts such as branding. Rotary Sans comes in multiple weights and styles, usable in both digital and print formats where legibility and uniform appearance are needed.

Wei Li

Liquor Packaging

Sunday, 22 September 2024

Langjiu Estate San Pin Festival

This is a Baijiu specially designed for the Langjiu SanPin Festival, which can be used for collection and commemoration. The product showcases the nature and architecture of Langjiu Manor, leaving a deep impression on people. The design adopts the iconic building of the estate, Jinzunbao, and perfectly presents the lighting and scenery of Day of the Estate and Night of the Estate through paper carved lamps.

Xu Tang

Graphics Design

Saturday, 21 September 2024

Anthropology Chinese Textbook

This is a key textbook in American universities, covering research methods, human evolution, and cultural development. The cover blends the letter A with the Chinese character for human, featuring an ape's leg and a modern human's leg to symbolize evolution and East-West fusion. This minimalist design highlights humanity's journey from primitive to modern, emphasizing growth in self-awareness and cultural development.

Cheng-Hui Chiu

Rebranding

Friday, 20 September 2024

Texture Maker

Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects the mission to create standout products with clients. Through months of in depth discussions with external branding teams, it highlights the ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.

TheYaar Studio

Crafted Gin

Thursday, 19 September 2024

Noosh

Noosh crafted gin, rooted in Iranian heritage, seamlessly blends tradition with modern craftsmanship. Inspired by Persia's rich botanical legacy, it embodies centuries old distillation practices infused with cultural storytelling. Authentic Persian flavors, such as saffron and Persian rose, create a distinctive and sophisticated spirit. More than a beverage, it serves as a cultural artifact, symbolizing the owner's commitment to sharing Iran's traditions with the world, inviting connoisseurs to experience the depth and richness of Persian culture.

Vahid Mirzaei

Poster

Wednesday, 18 September 2024

Omar Khayyam

To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.

Design Today

Rotary Sans

Langjiu Estate San Pin Festival

Anthropology Chinese Textbook

Texture Maker

Noosh

Omar Khayyam

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Rotary Sans

Langjiu Estate San Pin Festival

Anthropology Chinese Textbook

Texture Maker

Noosh

Omar Khayyam

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

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