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Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

TheYaar Studio
Crafted Gin
Thursday, 19 September 2024

Noosh

Noosh crafted gin, rooted in Iranian heritage, seamlessly blends tradition with modern craftsmanship. Inspired by Persia's rich botanical legacy, it embodies centuries old distillation practices infused with cultural storytelling. Authentic Persian flavors, such as saffron and Persian rose, create a distinctive and sophisticated spirit. More than a beverage, it serves as a cultural artifact, symbolizing the owner's commitment to sharing Iran's traditions with the world, inviting connoisseurs to experience the depth and richness of Persian culture.

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Vahid Mirzaei
Poster
Wednesday, 18 September 2024

Omar Khayyam

To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.

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PepsiCo Design and Innovation
Stainless Steel Bottle
Tuesday, 17 September 2024

Gatorade Rookie Bottle

The Gatorade Rookie Bottle was launched in February 2024: a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, the company took feedback and insights directly from parents and their youth athletes. With their help, three crucial features and functions were identified: mobility, durability and cleanability.

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PepsiCo Design and Innovation
Food
Monday, 16 September 2024

Doritos Fiera Preta 2024

Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next. As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change.

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5 Senses Design
Promotion
Sunday, 15 September 2024

Recruitment Branding

Every spring, major internet companies conduct recruitment campaigns focused on university students, especially for internships. At the end of 2020, 5 Senses Design was commissioned by Tencent to create a visual packaging solution for their 2021 spring internship campaign. The design aligns with Tencent's slogan, showcasing creativity and appealing to young audiences while conveying a trendy image. The campaign achieved impressive results, with over 100,000 views and 1,000 positive comments, receiving favorable feedback from students and enhancing Tencent's employer brand among youth.

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Yutong Wang
Visual Identity
Saturday, 14 September 2024

HarvardXR 2024

Extended Intelligence uses generative design to create a dynamic visual identity reflecting AI and XR. With procedural generation in C4D, randomized pixel matrices integrate AI and XR, reinforcing the conference's themes. This scalable system adapts across digital screens, signage, and print materials. A structured color palette differentiates participant identities, ensuring clarity. By leveraging generative techniques, the identity embodies innovation and future focused design.

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