Design Today

Paul Robb

Promotional Branding

Friday, 8 December 2023

Sabbioni Branding

Grafiche Sabbioni required a new brand position to celebrate the firm's 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100 percent sustainable, using water-based inks and minimal paper waste to promote the company's core values.

Tiago Russo

Single Malt Irish Whiskey

Thursday, 7 December 2023

The Mulong

The Mulong brings together the Chinese Year of The Dragon values and immersion into a perfect merging of sensorial, intimate whiskey tasting experience, hidden away in a box that brings together the ultimate homage to tradition and mythology, whiskey and craftsmanship. To open The Mulong experience box is to discover an entire soulful experience of capturing the elements of The Wood Dragon and unleashing it into the ultimate search of hidden treasures and exquisite spirit that elevates and highlights the users’ journey of a memorable, momentous experience, waiting inside the mahogany temple.

Beijing Jiaotong University

Brand Design

Wednesday, 6 December 2023

SUMMER PALACE TOUR

The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.

Jing Chen

Packaged Liquor

Tuesday, 5 December 2023

Jian Shan Jian Shui

Contemporary packaging design is no longer just a simple function of protecting goods, it is more prominent in the transmission of environmental protection concepts, enhance the value of products. The recent design forum pointed out that in the face of ecological challenges, green packaging is gradually becoming a new trend, biodegradable materials, recycling design is favored. In addition, novelty is also an industry trend, and concepts such as personalized customization are gradually affecting the boundaries of packaging

EASTHOOOLY

Mooncake Packaging

Monday, 4 December 2023

Wheat Field Moonlight Sonata

The moon, since ancient times, has been the inspiration for poets, a sanctuary for emotions. Music, is the expression of the soul, a flow of emotions. This Wheat Field Moonlight Sonata Mooncake Gift Box, featuring the core elements of "moon" and "music," ingeniously combines the fluidity of music with the serenity of the moon. Simultaneously, it incorporates the vitality and hope of the wheat field, allowing taste, vision, and hearing to share in the feast.

Yamin Zhu

Alcoholic Beverage Packaging

Sunday, 3 December 2023

Forty-Nine Union Liquor

This ensemble features the white porcelain pot, hailing from the city in China, the esteemed birthplace of porcelain craftsmanship. Accompanied by the divider adorned with the motif from the illustrious Shang Dynasty, along with four shot glasses and the brush pot crafted from blue and white underglaze porcelain. They are elegantly presented within the spacious wooden box. Each element serves as a poignant representation of Chinese cultural ethos, encapsulating enduring principles of exploration, resilience and the preservation of heritage ingenuity.

Design Today

Sabbioni Branding

The Mulong

SUMMER PALACE TOUR

Jian Shan Jian Shui

Wheat Field Moonlight Sonata

Forty-Nine Union Liquor

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Sabbioni Branding

The Mulong

SUMMER PALACE TOUR

Jian Shan Jian Shui

Wheat Field Moonlight Sonata

Forty-Nine Union Liquor

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER