Design Today

Takahiro Eto

Brand Identity

Friday, 1 December 2023

Better Bodies Hi

Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.

Nobuya Hayasaka

Packaging

Thursday, 30 November 2023

Sakura Shimizu

This package was created as a branding project for a floral artist. All of the brand's tools were created in a uniform gray color, which shows the true colors of the flowers. The packaging is designed in a simple achromatic color so as not to detract from the quality of the client artist's work. The symbol is based on the typography of a Japanese character meaning "flower", and all brand tools are created around this symbol. By using this "kanji" symbol, the client communicated to consumers its position as a Japanese floral artist.

Tiago Russo

Rare Irish Whiskey Packaging

Wednesday, 29 November 2023

The Emerald Isle

A timeless art statement and what is today the most luxurious and rarest Irish whiskey ever created. A record-breaking highly collectable set that brings together immersive, sensorial design and craftsmanship with the artistry of refined jewellery and detailing. Envisioned as the ultimate whiskey statement, with only 7 sets in existence, the fully bespoke Emerald Isle collection pays homage to iconic and mythological Irish sites through the refined bottle, box and display unit designs that make this an unforgettable experience, and truly, a piece of whiskey and jewellery history.

Huang Feng

Tea Packaging

Tuesday, 28 November 2023

Wan Xiang Sheng

This project comes from Zen Tea Bliss (the unique Zen tea culture in China). This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. The outer packaging imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the landscape is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different gains. The font design of Wanxiangsheng comes from the ripples on the water.

Antonia Skaraki

Rebranding

Monday, 27 November 2023

Stamatakis Bakery

A lithograph of the authentic recipes and memories of a home. When the most beloved baked goods meet the tradition, the mystagogue of taste and the ritual of pleasure, what comes to mind is always a feminine figure. The authentic flavors of Eugenia, bringing emotional memories, the artisanal recipes of tradition! Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is the resemblance of the mother.

SHANGHAI GUIJIU CO., LTD.

Baijiu Packaging

Sunday, 26 November 2023

Shguijiu Dian

With the theme of Opening Up The Future, the high-end gift Baijiu of Shanghai represents the international urban style and the spirit beyond the future in both awareness and effect, after being inspired by Shanghai Tower, the building ranks the highest one in China and the third one in the world. The profile is employed as an architectural style with a cross-domain and a sense of future, which is a brave attempt and innovation in the conventional Baijiu field.

Design Today

Better Bodies Hi

Sakura Shimizu

The Emerald Isle

Wan Xiang Sheng

Stamatakis Bakery

Shguijiu Dian

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Better Bodies Hi

Sakura Shimizu

The Emerald Isle

Wan Xiang Sheng

Stamatakis Bakery

Shguijiu Dian

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

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