Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Cyber Mind

Cyber Mind's identity is built on the interplay between human cognition and digital innovation. Inspired by the structure of neural connections and atomic bonds, the design conveys intelligence, precision, and seamless integration. The visual system balances geometric accuracy with fluidity, creating a dynamic yet structured aesthetic. This approach ensures clarity, adaptability, and a strong visual presence across various media, reinforcing Cyber Mind's role as a forward-thinking technology brand.

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Onshore Roasters

Onshore Roasters brand identity reflects the harmony of luxury, nature, and sustainability. The logo unites a coffee bean, sunbeams, and waves, embodying the ritual of a perfect morning at sea. A carefully chosen earthy palette and recycled paper packaging reinforce the commitment of the brand to elegance and eco conscious values. Inspired by the yachting lifestyle, the design balances simplicity and sophistication, creating a seamless connection between quality coffee and the open waters.

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Doritos x Empirical Nacho Cheese Spirit

In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese infused spirit. The limited release sold out in less than six hours. It has made its way into a variety of products: dips, popcorn, and more.

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Wan Xiang Sheng

This project comes from Zen Tea Bliss (the unique Zen tea culture in China). This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. The outer packaging imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the landscape is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different gains. The font design of Wanxiangsheng comes from the ripples on the water.

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Stamatakis Bakery

A lithograph of the authentic recipes and memories of a home. When the most beloved baked goods meet the tradition, the mystagogue of taste and the ritual of pleasure, what comes to mind is always a feminine figure. The authentic flavors of Eugenia, bringing emotional memories, the artisanal recipes of tradition! Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is the resemblance of the mother.

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Shguijiu Dian

With the theme of Opening Up The Future, the high-end gift Baijiu of Shanghai represents the international urban style and the spirit beyond the future in both awareness and effect, after being inspired by Shanghai Tower, the building ranks the highest one in China and the third one in the world. The profile is employed as an architectural style with a cross-domain and a sense of future, which is a brave attempt and innovation in the conventional Baijiu field.

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