Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Spicy Shrimp Soybean Sauce

Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food. Awakens people's awareness of environmental protection.

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Florid Sans

Florid Sans typeface perfectly balances minimalist quality with a combination of contemporary details and classic styles. The font family is geometric in nature with humanist quality rooted in the Swiss tradition, designed with comfortable, breathable apertures that make it stunningly versatile. Each weight includes more than 700 glyphs with stylistic letter and numeral sets and alternative glyphs and discretionary ligatures.

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Beijing Happy Valley

The two illustrations attempt to combine multiple styles such as New Chinese style and Pop. The project has too many elements and designers hope to put these elements in a reasonable and harmonious way within the same visual system. The other design style is bolder with more vivid color contrast on top of ensuring the completeness of the picture bringing greater visual impact to people. Designers made many attempts to visualize and reshape the two classic mythological stories of Qi Tian Da Sheng and Nezha Naohai and integrate them together.

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Floating Life

There are many personalities, emotions, and characters in life. The work closely integrates the shaping of each character. Thoughts are not only reflected in the brain but also on the surface. Floating life can be experienced by everyone, and each emotion may appear more or less in everyone's life. In addition to the illustration in the poster, designer also gave a detailed explanation of each emotion in order to better feel the details in the work.

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Dimension in the Shadows

Black paperboard is carried out laser cut precisely, come out 12 pieces of differently designed monthly calendar cards, mounted each one in a slit of wooden cube. Each abstract object represents a scene or a moment in changing seasons in Japan, but regardless of age or nationality, inspire people free imagination. It is worthy for observation as a paper sculpture, perceive a sharp outline attractively at back light. In every moment, the casted shadow forms various shape different from the paper itself according to the light come in, add a little entertainment in everyday scene respectively.

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Pepsi Football

Pepsi celebrated the NFL in Mexico with a limited time offer can series that harnesses the power of the game. The approach dramatices the athletic power of the players and celebrates four NFL teams. The visual language heroes illustration within a design that showcases the passion of the national football league. The design reflects the strength and endurance of players and the pure emotion that keeps fans engaged in all game season.

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